You will build, traffic, QA, and optimize campaigns across display, video, CTV, audio, and emerging channels - primarily in The Trade Desk - while working closely with strategy, client engagement, and measurement teams to keep performance on track. Optimize toward client KPIs (CPA, ROAS, VCR, CPV, CTR, viewability, brand metrics) using bid factors, audience tuning, supply path changes, creative rotation, and dayparting.