Design a simple, repeatable intake and qualification process so anyone can nominate great customers Create worldāclass customer stories Deliver at least 1 written case study per month and 4 video stories per year, from brief interviews approvals publish Produce a mix of story formats: one-pagers, in-depth narratives, logo walls, customer spotlights, and story slides for sales and execs Work closely with our research and product marketing teams so every story reinforces our core DX positioning and the latest findings Run the customer marketing program Own quarterly "customer story moments" - coordinated releases that package multiple stories into market-facing campaigns Partner with Growth & Demand Gen to ensure every customer story is amplified: newsletter features, social, blog recaps, webinars, and events Partner with design to turn evidence into assets and slides that teams can use Coordinate with the Events team to bring customers into roadshows, panels, and flagship events as speakers and references Build and manage the reference & testimonial program Build a systematic, always-on testimonial program that generates a steady stream of customer reviews and ratings on G2, Gartner Peer Insights, and other relevant platforms Stand up and maintain a lightweight but reliable customer reference program: who can speak to what, under which conditions Monitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer Insights Collaborate with Sales, Customer Success, and Analyst Relations to source and prep references for key deals and analyst interactions Track and report on reference health (coverage by segment, vertical, region, and use case) and close gaps proactively Partner closely with PMM, research, and analysts Work with the Senior PMM to ensure customer stories ladder up to the DX narrative and product strategy Collaborate with our Senior Researchers and Data Analyst to infuse stories with tangible outcomes (e.g., productivity metrics, AI adoption, engineering health) Support Analyst Relations by surfacing proof points and customers for MQs, briefings, and inquiries If you like the idea of spending your days talking to engineering leaders, distilling what's working in the real world, and building a repeatable engine for proof that moves deals forward, we'd love to talk. About you You might be a good fit if you: Have 4-7+ years in B2B SaaS marketing, with meaningful experience in customer marketing, product marketing, or content marketing Have built or run a customer stories / case study / reference program before, ideally in a complex or technical product environment Are a strong storyteller who can move fluidly between interview notes, customer quotes, product value, and business outcomes Are comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and turning those conversations into clear, compelling narratives Can manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partners Are highly organized and detailāoriented - you keep the pipeline and reference database clean, current, and searchable Enjoy working crossāfunctionally with Sales, Customer Success, Product, Analysts, and Events - and can influence without a large team of your own Are excited by the idea of working at the intersection of developer productivity, AI, and engineering leadership Experience in developer tools, observability, productivity platforms, or analytics is a plus, but not required.