Newtown Square, PA30+ days ago
Creating interactive dashboards using SAC, Tableau, Domo, and Adobe Analytics by leveraging internal and external data sources; + Writing ETL scripts in SQL and Python to clean, stitch and analyze data across various data sources including SAP Hana, Adobe Analytics, and Tableau; + Developing and executing digital reporting and analytics to drive successful KPIs, ROI, and overall marketing effectiveness through adoption of business intelligence tools such as Adobe Analytics, SAC, Tableau, Salesforce, SAP CRM, MSights, SAP Hana, SAP AFO; + Analyzing large datasets using SQL and Python to identify trends, patterns, and outliers; and. + Leading the reporting framework and support the marketing organization with end-to-end performance and ROI analysis of marketing campaigns, program effectiveness, and activity (including Paid, owned and earned media, content marketing, telemarketing).