Alpharetta, Georgia30+ days ago
Design and govern the full-funnel orchestration model — define how intent signals, account journey stages, and buying committee activity trigger coordinated actions across paid, owned, email, sales outreach, and direct channels, spanning 1:Many, 1:Few, and 1:1 program motions; translate ICP criteria and tier classifications from regional and product marketing teams into platform-level segmentation logic within 6sense and connected tools. Strong working knowledge of the broader revenue tech stack: Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display).