NewDirector of Digital Marketing & Communications Vaco LLCDirector of Digital Marketing & CommunicationsNew York, NY$50–$52Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. My client, a well-known nonprofit organization is seeking a Director of Digital Marketing & Communications to lead and execute digital strategies that increase brand awareness, engagement, and community impact.
NewDirector, Digital Marketing & Communications Vaco LLCDirector, Digital Marketing & CommunicationsNew York City, NY$60–$60Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
NewAssociate Director, US Brand Marketing CSL SeqirusAssociate Director, US Brand MarketingSummit, NJ$180,000–$205,000With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
Associate Director, Global Oncology Marketing, Biomarker Strategy Daiichi Sankyo, Inc.Associate Director, Global Oncology Marketing, Biomarker StrategyBasking Ridge, NJ$162,400–$243,600 / yearFull timeCritical responsibilities include contribution to the brand plan, providing commercial input to CDx team, development of tactics such as education to laboratories/pathologists, drive quality initiatives, ensuring adequacy of testing supply in markets and coordinating all activities with regional teams. Apply expertise to challenge strategic and tactical assumptions and refine diagnostic strategies across the product lifecycle, considering competitive pressures, disease prevalence(s), test proficiency / quality assurance, and market access dynamics.
NewTax Director Kforce Inc.Tax DirectorParsippany, NJ$175,000–$275,000Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers.
NewAssociate Director Access & Reimbursement CSL SeqirusAssociate Director Access & ReimbursementSummit, NJ$210,000–$250,000Convinces internal and external stakeholders about the value of the CSL Seqirus Customer Experience vision; Acts as the voice of the customer with internal stakeholders to build Seqirus’ acumen on customer challenges; Develops and executes business solutions at customers that help enhance CSL Seqirus’ partnership within CSL Seqirus primary channels. With relationship depth and breadth of customer interaction at various (senior management clinical / financial / operational) levels of the customer’s organization, builds and maintains relationships with key individuals to enable market access of CSL Seqirus vaccines, developing a favorable environment for pull-through at the national, regional, and local provider levels.
NewAssistant Director of Nursing Care-OneAssistant Director of NursingParsippany, NJ$114,000–$145,000 / yearAlong with the Director of Nursing, promote positive employee relations, strong customer service ethic and commitment to ongoing staff education and training, May exercise direction over the department in the absence of the Director of Nursing. Assist the Director of Nursing with regulatory compliance and ensure effective communication strategies with all levels of nursing staff to promote effective care delivery.
Senior Director, Clinical Safety MD Daiichi Sankyo, Inc.Senior Director, Clinical Safety MDBasking Ridge, NJ$280,350–$467,250 / yearFull timeThe individual assuming this role may function as a key member of the Global Product Team in collaboration with Clinical Development, Regulatory, Project Management, Biostatistics, Pharmacology, and other departments to strategically manage benefit-risk throughout the lifecycle of the drug. Depending on the status of development of the compound, lead and medical-scientifically direct a team of physicians and scientists responsible for a compound/product including project-specific training and coaching of team members and review of team output cross-functionally.
Senior Director, Clinical Safety Scientist Daiichi Sankyo, Inc.Senior Director, Clinical Safety ScientistBasking Ridge, NJ$242,700–$404,500 / yearFull timeLead scientist team to collaborate with safety physicians, regulatory affairs, clinical development, other functions and external partners to deliver high-quality safety assessments, regulatory submissions, aggregate reports, and responses to health authority queries. In addition to operational oversight, this role contributes to the development of global safety processes, talent capability building, and strategic alignment across the broader Clinical Safety and Pharmacovigilance (CSPV) function and the enterprise.
NewProgram Director Centers Adult Day CareProgram DirectorStaten Island, NY$63,000–$63,000Perform/direct all marketing/outreach activities related to diversifying the registrant base in order to increase/maintain program census in accordance with CHC strategic plan. Richmond Adult Day Care is seeking a Program Director for our Adult Day Care in Staten Island, New York.
NewDirector of Admissions ($115K - $135K) Swedish Institute IncDirector of Admissions ($115K - $135K)New York, NY$115,000–$135,000 / yearSwedish Institute – College of Health Sciences is a private college in New York City dedicated to educating students for careers in healthcare fields such as nursing, massage therapy, and allied health programs. The ideal candidate brings a strong balance of data-driven strategy, team leadership, and a passion for helping students take the next step toward impactful careers.
NewAssociate Director Corporate Communications JouléAssociate Director Corporate CommunicationsParsippany, NJ$135,000–$170,000 / yearJoin a growing biopharmaceutical organization where communications plays a critical role in shaping corporate reputation, supporting key business milestones, and translating complex science into meaningful stories. This is an opportunity to work closely with executive leadership and cross-functional teams to drive both external and internal communications initiatives across a fast-paced, highly visible environment.
NewDirector, PV QA DSI Daiichi Sankyo, Inc.Director, PV QA DSIBasking Ridge, NJ$184,240–$276,360 / yearFull timeThe role will participate in other PV QA projects, tasks, and initiatives as needed and as instructed, including but not limited to including planning and PV QA executing the Pharmacovigilance Quality Strategy Plan in alignment with the DSI business objectives, review of key REMS documents, Health Authority Commitments, Quality Event management, escalation process and the CAPA oversight across applicable functional areas. Lead the PV inspection management activities by ensuring readiness, compliance, and inspection preparedness for the respective regulatory inspections in alignment with regulatory and company strategy, including coordinating and supporting preparation of CSPV teams and active participation and management of these processes, specifically in the US.
NewDiagnostic Medical Sonography Dean/Program Director Swedish Institute IncDiagnostic Medical Sonography Dean/Program Directornew york, NY$150,000–$165,000 / yearDevelops and maintains positive partnerships with the local workforce boards, local economic development agencies, program advisory committees, business and industry, school districts, and other governmental, community, business and educational institutions of the College’s service area to ensure the needs of the area businesses, credit, and non-credit students are met. Plans, administers, manages, and evaluates the Diagnostic Medical Sonography Program and course offerings, in a teaching and learning environment that utilizes face-to-face and digital solutions for courses, textbooks, learning labs, on-line tutoring, and other learning support services.
Associate Director, External Supplier QA GMP Daiichi Sankyo, Inc.Associate Director, External Supplier QA GMPBasking Ridge, NJ$153,600–$230,400 / yearFull timeCross-Functional Team Participation: Responsible for working with Quality Leaders in each operating site to influence and affect the necessary operations managed through the leadership teams and will partner closely with other Subject Matters Expert across all the Functional Units (Global ADC Team Members, Pharmaceutical Technology, QA-GMP and QA R&D functional areas, Regulatory Affairs – CMC, Pharmacovigilance, Medical Affairs and Supply Chain) to ensure compliant operations. Quality Management System (QMS): Ensures and support that a robust QMS is in place at CMOs with respect to the facility, equipment & lab instruments, engineering, maintenance, computerized systems and validation activities which complies with GMP guidelines such as ICH and PIC/s as well as FDA regulation requirements, industry best practices and will withstand regulatory inspections by regulatory authorities and regular audits.
NewDirector of Rehabilitation (DOR) $7,000 Sign-On Bonus-Far Rockaway Sigma RehabDirector of Rehabilitation (DOR) $7,000 Sign-On Bonus-Far RockawayQueens, NY$95,000–$105,000Sigma Health Rehab is seeking a dynamic and experienced Director of Rehabilitation (DOR) to lead our therapy department at our client facility, Far Rockaway Centerfor Rehabilitation and Nursing located in Queens, New York. If you are a motivated, compassionate professional committed to clinical excellence and team development, apply today and be part of a team transforming lives through skilled rehabilitation.
NewCenter Director The Learning Experience Corp - Paramus, NJCenter DirectorBelleville, NJ$60,000–$70,000As a strategic operator and passionate educator, you will drive both the heart and the health of your center—ensuring high-quality early learning experiences while meeting enrollment, staffing, and business performance goals. • State-of-the-Art Classrooms: Lead in an immersive school and classroom setting utilizing the latest technology, materials, and resources to allow children to learn, play, and grow.
NewDirector of Rehabilitation (DOR) -$8,000 Sign-On Bonus- Holliswood Sigma RehabDirector of Rehabilitation (DOR) -$8,000 Sign-On Bonus- HolliswoodQueens, NY$105,000–$120,000Sigma Health Rehab is seeking a dynamic and experienced Director of Rehabilitation (DOR) to lead our therapy department at our client facility,Holliswood Centerfor Rehabilitation and Nursing located in Hollis,New York. If you are a motivated, compassionate professional committed to clinical excellence and team development, apply today and be part of a team transforming lives through skilled rehabilitation.
NewExecutive Underwriter/AVP, Underwriting Director - E&S Financial Lines Zurich Insurance Company Ltd.Executive Underwriter/AVP, Underwriting Director - E&S Financial LinesNew York, NY$100,000–$215,000Zurich Certified Insurance Apprentice including an Associate Degree and 3 or more years of experience in the Underwriting or Market Facing area or Accounting, Banking, Risk Management. Zurich Certified Insurance Apprentice including an Associate Degree and 5 or more years of experience in the Underwriting or Market Facing area, Accounting, Banking, Risk Management.
NewOutside Sales Representative ARC Document SolutionsOutside Sales RepresentativeNew York, NY$55,000–$75,000 / yearARC Document Solutions (www.e-arc.com) is a global leader in digital printing and technology services, dedicated to helping businesses promote their brand and streamline access to critical information. Our team of approximately 1,400 employees is committed to delivering top-class customer service across diverse industries such as retail, sports, entertainment, fitness, construction, education, healthcare, andtechnology .
NewDirector of Marketing LOVE CORNDirector of MarketingHo-Ho-Kus, NJLOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time. You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.
Marketing Director, Strategic Messaging & Product Marketing Entertainment Data Oracle IncMarketing Director, Strategic Messaging & Product MarketingNew York, NY$140,000–$160,000 / yearLead and refine EDO''s external narrative and executive voice across all channels-including product/data storytelling, competitive positioning, bylines, press relations, social media, and industry thought leadership. You will bring genuine, AI-native fluency to the role, leveraging AI tools as an advanced thought partner for rapid research, continuous ideation, and drafting velocity, while strictly applying the human judgment and nuance that AI cannot replicate.
Product Marketing Director, Novus PendoProduct Marketing Director, NovusNew York, NY$196,300–$249,000 / yearThis role owns narrative, positioning, audience targeting, channel strategy, demand generation, community activation, PLG motion, launch execution, enablement, and the metrics that connect marketing activity to early commercial outcomes. Hands-on experience building community and developer awareness, including an understanding of how builders discover tools, what earns trust in communities such as Hacker News or GitHub, and what feels authentic versus tone-deaf.
Product Marketing Director, CTV Moloco IncProduct Marketing Director, CTVNY$224,000–$309,120 / yearLed by machine learning pioneers who built some of the most successful ad systems at Google, including YouTubes monetization engine and key search advertising technologies, were transforming how businesses grow and compete in the digital economy. Develop a holistic marketing plan that drives awareness, credibility, and demand for Molocos Performance CTV product, managing the associated budget and coordinating execution with field marketing, campaigns, platforms, and communications teams.
NewAssociate Marketing Director Givaudan SAAssociate Marketing DirectorEast Hanover, NJ$160,000–$180,000 / yearAs Associate Marketing Director, Consumer Products, you will shape marketing strategies, uncover consumer insights, and collaborate with teams to create and promote innovative fragrance solutions that help our customers win in the marketplace. Partner with Sales, Evaluation, Consumer & Market Insights (CMI), Perfumers, and Innovation teams to develop winning fragrance concepts and marketing initiatives.
Director of Marketing Emerging Blue, Inc.Director of MarketingNew York, NY$125,000–$175,000 / yearIntegrated Campaign LeadershipDevelop and launch comprehensive marketing initiatives tied to seasonal releases, product drops, collaborative partnerships, and promotional moments designed to increase awareness, engagement, and revenue. Multi-Channel Revenue StrategyBalance growth initiatives across owned e-commerce platforms, online marketplaces, and wholesale distribution channels to ensure cohesive brand presentation and revenue expansion.
NewDigital Marketing Director World Insurance Associates, LLC.Digital Marketing DirectorIselin, NJRemoteFull timeThis role will serve as a strategic connector between marketing and sales, translating business priorities into thoughtful campaigns, compelling content, and actionable programs that help client advisors build relationships, uncover opportunities, and grow their presence in the market. What you'll do Oversee the development, execution, and management of content strategies to attract and increase engagement, build brand loyalty and generate leads for client advisors through content creation, social media, and email marketing.
Alliance Marketing Director - Salesforce PricewaterhouseCoopers LLPAlliance Marketing Director - SalesforceFlorham Park, NJ$122,500–$423,780 / yearPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. As an Alliance Marketing Director - Salesforce, you will play a pivotal role in developing and executing strategic sales and marketing initiatives within our Internal Firm Services practice.
NewTransactions BD & Marketing Director DLA Piper LLP (US)Transactions BD & Marketing DirectorNew York, NY$218,438–$353,889 / yearWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to: Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties. The Transactions BD & Marketing Director, working in collaboration with and in support of the firm's strategic initiatives, functions as a critical leadership role on the Marketing and Business Development Team, overseeing BD and marketing strategy across the firm's transactional practices.
Regional Sales and Marketing Director at Goldfish Swim Schools! Goldfish Swim School - New RochelleRegional Sales and Marketing Director at Goldfish Swim Schools!New Rochelle, NYYour role involves developing compelling marketing programs, implementing cutting-edge sales strategies, leveraging CRM platforms, social media marketing, and event planning to boost brand visibility and sales. As our Regional Sales & Marketing Director, you will be at the helm of our sales and marketing efforts, driving the growth of swim lessons and other activities in our competitive region.
NewGrowth Marketing Director DTC Online Training Courses BluZincGrowth Marketing Director DTC Online Training CoursesNew York, New YorkRemoteGrowth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA -level Programs, Stage: New revenue stream inside an Inc. We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12 -week D2C online MBA -level programme priced at $5,000+.
Director of Marketing Gamer's ChoiceDirector of MarketingLong Island, New YorkThat means scaling our social following to 100K+ on Instagram, TikTok, and YouTube, converting our email list into a consistent sales driver, and driving the kind of anticipation around our retail launch that turns opening day into an event. Drive customer discovery, build campaigns and content that bring new customers to Gamer's Choice, and create clear, compelling reasons for collectors and players to sell their inventory to us.
Director of Marketing DeVita & Hancock Hospitality RecruitersDirector of MarketingGarden City, New YorkThis role is responsible for driving brand awareness, increasing revenue, supporting new store openings, managing digital campaigns, and ensuring Tony's Tacos remains consistent, visible, and exciting across all platforms. The ideal candidate is both strategic and hands-on, with the ability to create strong marketing campaigns, analyze performance, manage budgets, and work cross-functionally with operations, ownership, vendors, agencies, and community partners.
Marketing Director Brand Strategy EssilorLuxottica SAMarketing Director Brand StrategyManhattan, NY$161,297.60–$247,345.60 / yearIf you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. Flexible and nimble leader with the ability to effectively communicate and mobilize thinking and resources in a fast paced retail environment - including proven ability to identify and allocate organizational resources in alignment with strategic priorities.
Director of Marketing (Wholesale) Julie VosDirector of Marketing (Wholesale)New York, NYFull timeThis role partners closely with Sales, Merchandising, and cross-functional teams to ensure cohesive, high-impact campaigns that elevate the Julie Vos brand across all wholesale channels. Ensure retailers receive timely, high-quality marketing assets, including pitch decks, line sheets, sales kits, and digital communications.
NewProduct Marketing Director - Emergency Medicine (CONTRACT) Butterfly NetworkProduct Marketing Director - Emergency Medicine (CONTRACT)New York, NYCase Studies & Thought Leadership: Collaborate with key customers and KOLs to develop case studies, clinical use cases, and best practices showcasing Butterfly's impact in emergency medicine. Whole Solutions & Roadmap Impact: Provide market insights to Product & Engineering teams to shape advancements in hardware, software, and AI, ensuring our solutions remain best-in-class for emergency and trauma care.
Product Marketing Director, Novus Pendo.io IncProduct Marketing Director, NovusNY$196,300–$249,000 / yearHands-on experience building community and developer awareness - you understand how builders discover tools, what earns trust in communities like Hacker News or GitHub, and what feels authentic versus tone-deaf. As the Product Marketing Director for Novus, you'll be the marketing lead and GTM owner for a new product in a new category, targeting a new audience for Pendo: product engineers and application owners who build and ship AI-native software.
NewInfluencer Marketing Director Fab (acquired by Epic Games)Influencer Marketing DirectorNew York, NYEpic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. Epic Games is seeking a highly strategic, culturally fluent, and operationally rigorous Influencer Marketing Director to lead creator and talent partnerships across Fortnite.
Marketing Director Kepler Group LLCMarketing DirectorNY$140,000–$160,000 / yearThis role will not sit in isolation, but will help accelerate Keplers presence forward by working closely with leadership and cross functional partners to identify what matters internally and externally, shape POVs on Keplers capabilities and industry shifts, and ensure those stories show up consistently and credibly across channels. This is a highly collaborative, cross functional team that partners closely with leadership, client teams, product leaders, business development, and PR partners to surface the right stories, shape industry POVs, and activate Keplers presence across channels and moments that matter.
Marketing Director MJH Healthcare Holdings LLCMarketing DirectorCranbury, NJ$100,000–$125,000 / yearThe Marketing Director is responsible for leading a high-performing marketing team and developing strategic omnichannel campaigns to drive audience growth and engagement across MJH Life Sciences' portfolio. This individual will collaborate with editorial, sales, and content teams to define goals, leverage data insights, and execute innovative marketing strategies that strengthen the brand and maximize audience impact.
Sales and Marketing Director NY MONDA WINDOW AND DOOR INCSales and Marketing DirectorCorona, NYJob Summary: We are looking for an experienced and strategic Sales and Marketing Director to lead our commercial efforts, drive revenue growth, and expand our market presence. The ideal candidate will be responsible for developing and executing integrated sales and marketing strategies that align with business objectives and enhance the company’s competitive position.
Marketing Director Cooperidge Consulting FirmMarketing DirectorNew York, NY$120,000–$130,000We are looking for a "connector" who can navigate the Staten Island healthcare landscape—building deep ties with hospitals, SNFs, and rehab centers—to ensure the facility remains the first choice for families and providers in the region. Digital Presence: Oversee digital marketing efforts, including the facility website, social media strategy, and the proactive management of online reviews and listings.
Marketing Director, IR Intelligence Nasdaq IncMarketing Director, IR IntelligenceNew York City, NY$112,000–$207,000 / yearAs Marketing Director for Investor Relations Intelligence, reporting to the Head of GTM Marketing for Corporate Solutions, you''ll play a critical role in shaping and executing marketing strategy that drives growth, market share, and revenue for Nasdaq''s IR Intelligence product line. Collaborate with marketing and business colleagues across business lines, but especially Listings, to drive community building with key personas within listed-company and prospective listing clients.
Marketing Director, Digital Assets & Tokenization ( Hybrid- NYC) BroadridgeMarketing Director, Digital Assets & Tokenization ( Hybrid- NYC)New York, New YorkBroadridge is seeking a Marketing Director, Digital Assets & Tokenization, responsible for managing marketing initiatives that amplify our thought leadership and generate demand for our capabilities, ensuring Broadridge is positioned as a trusted and credible industry partner given its innovation track record, proven market infrastructure and unmatched expertise. This role requires a marketer who can turn the complex infrastructure, regulatory, and operational issues shaping the growth and adoption of digital assets and tokenization into clear, compelling commercial messages for clients, prospects, partners, analysts, and the broader market.
Director of Marketing Care-OneDirector of MarketingBound Brook, NJ$85,000–$110,000 / yearThe Director of Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company. 4. Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
Global Account Based Marketing Director Smartsheet IncGlobal Account Based Marketing DirectorNYRemote$175,000–$223,750 / yearIn close alignment with senior leadership across Sales, the Global Account Based Marketing Director, will own the strategy to develop, create and deliver both custom 1:1, 1:Few and scalable 1:Many engagement programs for high-value accounts. Extensive B2B marketing experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets .
NewDirector of Marketing PlaybookDirector of MarketingHoboken, New JerseyThe Director of Marketing should have experience in growing brand awareness, product education, improving customer acquisition, budget management, and building an all-star marketing team. We have an amazing list of customers and partners including professional sports teams, fortune 500 companies, and 100's of leading sports and activity organizations across the country.
Marketing Director MJH Life SciencesMarketing DirectorCranbury, New JerseyThis is a senior leadership role for a marketer who takes full ownership of outcomes, leads with curiosity and rigor, and builds organizations that perform — where experimentation, AI-enabled execution, accountability, and continuous improvement are not aspirational values but daily expectations. You will set the direction for how we reach new audiences, deepen loyalty among existing ones, and build marketing programs that create lasting competitive differentiation.
Director of Marketing and Communications HR&A AdvisorsDirector of Marketing and CommunicationsNew York, NYFull timeWorking closely with the executive leadership team and teams across the firm, this role will ensure our voice and brand support business development, strengthen lead generation, and elevate proposals and client-facing materials. THE ROLE | The Director of Marketing and Communications will lead the firm’s communications and marketing efforts, based in our New York City, Washington, DC, Atlanta, Raleigh, Dallas, Los Angeles, or San Francisco Bay Area offices.
Marketing Director Kenvue Brands LLCMarketing DirectorSummit, NJFull timeThe Marketing Director is responsible for developing and executing the annual marketing plan aligned with the strategic vision, leading key business initiatives, managing vendor relationships, and ensuring effective implementation of marketing programs within budget. Forge and maintain strategic partnerships and collaborations with external vendors, agencies, and key stakeholders to amplify brand reach, optimize marketing effectiveness, and open new market opportunities.