div class="flex-shrink-0 flex flex-col relative items-end">Be part of the opening chapter of the newly reimagined Royal Palm South Beach Miami, re-opening in 2026 following a transformative $110 million renovation. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness.
SUPERVISOR - VP, Marketing SUPERVISES - Marketing Coordinator, Marketing Strategist, & additional Marketing roles ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO: • Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers (C-suite, HR, Procurement, etc.) • Build and manage a high-performing marketing team, fostering growth and accountability • Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution • Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion • Own the company's brand voice and positioning across all external channels • Ensure consistent, professional brand execution that resonates with target B2B audiences • Drive thought leadership and awareness across earned, owned, and paid media • Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach • Leverage multi-channel marketing including email, social, digital advertising, webinars, and content syndication • Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement • Oversee the development of compelling content that engages healthcare executives and showcases our value proposition (e.g., whitepapers, case studies, blog posts, videos) • Lead corporate communications strategy including press releases, media outreach, and PR agency management • Ensure all messaging reflects strategic business priorities and resonates with decision-making stakeholders • Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement • Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients • Manage the company website(s) including performance, UX, SEO, and content updates to ensure it serves as a lead-generating and brand-building tool • Collaborate with design, development, and vendor teams to continuously improve site engagement, conversion rates, and digital user experience • Leverage tools like Google Analytics, HubSpot, or other platforms to deliver data-driven insights and reporting KNOWLEDGE, SKILLS, & ABILITIES - This position requires the following minimal requirements: • Bachelor's degree in Marketing, Communications, Business, or related field 8-10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams. He/she will be highly knowledgeable of digital marketing and social media with proven results He/she will support market research to determine requirements for existing and future products; will analyze customer research to determine drivers of choice; will advise senior leadership regarding current market conditions; and will serve as the source for competitive intelligence to guide PWS toward successful go-to-market strategies.