Partner with communications, creative services, social media, ticket sales, Learfield, development, and other campus and athletics units to develop cohesive marketing and fan engagement strategies that promote Texas Tech Athletics and strengthen the department’s overall brand. Oversee all elements of the football game day experience, including in-game entertainment, scripting, presentations, student engagement, spirit groups, promotional elements, and coordination with internal and external stakeholders to ensure a best-in-class atmosphere and fan experience.