Key Responsibilities Revenue & Pipeline Own marketing‑sourced and influenced pipeline targets, with clear accountability to revenue outcomesBuild and scale a predictable demand generation engine across digital, field, partner, and account‑based channelsImprove conversion rates, deal velocity, and win rates in partnership with SalesEnterprise Go‑to‑Market Support complex, multi‑stakeholder enterprise sales cycles with strong ICP definition, segmentation, and account‑based strategiesEquip Sales with the messaging, content, and proof points needed to win high‑value dealsPartner with Sales leadership to align on pipeline strategy, coverage, and executionCategory & Positioning Own and define the category of AI‑powered dental care — shaping how clinicians, DSOs, and insurers understand and adopt AIDevelop clear, differentiated positioning that translates complex AI capabilities into compelling business and clinical valueDrive thought leadership, PR, and market presence that establishes Videa as the default leader in the spaceProduct & GTM Strategy Partner with Product and Sales to shape pricing, packaging, and go‑to‑market strategyBring market insight, customer understanding, and competitive intelligence into product and GTM decisionsEnsure tight alignment between product roadmap, messaging, and commercial executionTeam & Systems Build and lead a high‑performing marketing organization across demand generation, product marketing, brand, and marketing operationsEstablish scalable systems for attribution, performance tracking, and revenue operationsCreate a culture of accountability, speed, and continuous improvementWhat You Bring 10+ years of B2B marketing experience with 5+ years in leadership roles, including experience scaling marketing from early traction to repeatable growth (Series AB or BC stage)Proven track record of owning and driving enterprise pipeline and revenue outcomes, not just leadsDeep experience in enterprise or vertical SaaS environments with complex, multi‑stakeholder sales cyclesStrong expertise in product marketing, positioning, and translating technical products into clear value for multiple audiencesExperience building and scaling account‑based marketing and enterprise demand generation programsStrong analytical and operational mindset, with deep understanding of attribution, funnel performance, and revenue metricsExperience aligning marketing, sales, and product into a unified go‑to‑market motionBuilder mentality — equally comfortable setting strategy and executing hands‑onExceptional communication and storytelling skillsA passion to utilize your skills to improve the world by positively impacting people's health! What We Offer Competitive compensation and meaningful equityUnlimited PTO100 percent company‑paid dental and vision coverageGenerous medical contributionsThe opportunity to work on AI that is actually used every dayA team of thoughtful, driven people who genuinely careThe base salary range for this role is $230,000–$270,000.