p>What you will be doing: ā¢ Select on-road and off-road drive experience locations and venues ā¢ Develop off-road courses and on-road drive routes ā¢ Oversee course/route build, including coordination with activation leads, vendors, supplies, and permits ā¢ Ensure drive experiences highlight vehicle capabilities while maintaining safety and vehicle preservation ā¢ Execute drive programming to meet target drive volumes ā¢ Manage vehicles assigned to activations, ensuring proper preparation, care, and alignment to event needs ā¢ Support Brand Experience and PR teams with fleet operations, with a focus on Defender ā¢ Manage on-site drivers, course builders, and drive instructors at events ā¢ Procure, train, and oversee all drive staff and instructors ā¢ Manage budgets, including procurement, invoicing, and bill payment for assigned activities ā¢ Support marketing fleet operations, including vehicle ordering, scheduling, transportation, repairs, budget oversight, and vehicle turn-ins.
What you will need:
ā¢ JLR Lead Instructor accreditation from the Global Experience compliance team ā¢ Ability to deliver engaging client experiences across all core competencies ā¢ Strong capability in developing and managing accredited drive instructors ā¢ Deep product and technical expertise across all JLR brands ā¢ Solid mechanical understanding of vehicle performance and diagnostics ā¢ Extensive off-road driving experience across varied and challenging terrain ā¢ Strong ability to train and evaluate instructors to deliver safe, high-quality experiences ā¢ Clear understanding of risk and ability to articulate, mitigate, and document it ā¢ Ability to create and publish comprehensive Risk Assessments in the approved format.