What you will be doing: • Select on-road and off-road drive experience locations and venues • Develop off-road courses and on-road drive routes • Oversee course/route build, including coordination with activation leads, vendors, supplies, and permits • Ensure drive experiences highlight vehicle capabilities while maintaining safety and vehicle preservation • Execute drive programming to meet target drive volumes • Manage vehicles assigned to activations, ensuring proper preparation, care, and alignment to event needs • Support Brand Experience and PR teams with fleet operations, with a focus on Defender • Manage on-site drivers, course builders, and drive instructors at events • Procure, train, and oversee all drive staff and instructors • Manage budgets, including procurement, invoicing, and bill payment for assigned activities • Support marketing fleet operations, including vehicle ordering, scheduling, transportation, repairs, budget oversight, and vehicle turn-ins. What you will need: • JLR Lead Instructor accreditation from the Global Experience compliance team • Ability to deliver engaging client experiences across all core competencies • Strong capability in developing and managing accredited drive instructors • Deep product and technical expertise across all JLR brands • Solid mechanical understanding of vehicle performance and diagnostics • Extensive off-road driving experience across varied and challenging terrain • Strong ability to train and evaluate instructors to deliver safe, high-quality experiences • Clear understanding of risk and ability to articulate, mitigate, and document it • Ability to create and publish comprehensive Risk Assessments in the approved format.