Fairfield, California2 days ago
p style="margin:0px">All HealthPlan employees are expected to: - Provide the highest possible level of service to clients;
- Promote teamwork and cooperative effort among employees;
- Maintain safe practices; and. Qualifications:
Education and Experience. p>The Director of Nursing is responsible for supervising and managing the ADON, and entire nursing staff either directly or indirectly. Minimum requirements to perform this position include: Graduation from an Accredited School of Nursing with a Bachelor of Science Degree in Nursing, preferred (BSN). Redwood City, CA30+ days ago As a Director of Demand Gen, you will: • Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM • Build and manage a predictable pipeline engine aligned to revenue goals • Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion • Lead campaign planning from concept through execution, optimization, and reporting • Use data to continuously test, learn, and improve performance across the funnel • Own funnel metrics including MQLs, SQLs, pipeline contribution, CAC, and ROI • Collaborate with Product Marketing to translate value propositions into high-performing campaigns • Manage and grow a high-performing demand gen team and agency partners • Implement and optimize marketing automation and attribution models • Stay ahead of industry trends and bring new ideas to the table. What you bring: • 15+ years of experience in B2B demand generation or growth marketing • 10+ years of experience leading or managing teams • Proven track record of driving pipeline and revenue in a high-growth environment • Deep experience across events, partnerships, lifecycle, and account-based marketing • Strong analytical mindset with comfort owning metrics and dashboards • Hands-on leader who can both set strategy and execute • Excellent communicator with the ability to influence cross-functional stakeholders • Experience in healthcare or health IT is a plus. In this highly visible role, you will help translate established benefits strategy into effective execution through operational oversight, vendor coordination, and deep financial and data-driven analysis that enhance employee wellbeing, expand access to care and support long-term cost sustainability-in alignment with our overall Employee Value Proposition. - Tracks and monitors medical and pharmacy budget spend, including reconciling forecasts, actuals, and vendor financial reporting including:
- Partners closely with actuarial and analytics partners on annual accrual rate setting, claims reforecasting, Incurred but Not Paid (IBNP) reserve setting and ongoing claims performance monitoring.
Analytics & ReportingTrack and report on marketing performance across channels (social, website, campaigns, events).Provide insights to optimize spend and improve ROI.Customer & Employer BrandShowcase customer success stories through testimonials and case studies. Qualifications7+ years of marketing experience, ideally in digital health, healthcare technology, or B2B SaaS.Strong background in content creation, brand building, and demand generation. |