The Senior Manager will oversee storefront strategy and performance across TikTok Shop, Instagram Shop, Shopify, Google, and emerging commerce platforms, while leading marketing, creator distribution, SEO, paid media, affiliate, and partnership opportunities tied to merchandise and cultural products. Guide merchandise strategy across apparel and cultural ephemera, including shirts, hoodies, hats, posters, stickers, buttons, prints, totes, and small-format items, utilizing performance data.