NewVice President of Marketing & Communications HITT ContractingVice President of Marketing & CommunicationsFalls Church, VA$160,000–$220,000 / yearThis is a senior leadership role for a marketing executive with a builder's mindset: someone who understands that a strong brand is lived as much as it is seen — expressed through every client interaction, every employee moment, and every touchpoint in between. Demonstrated success leading, developing, and retaining a large, multi-disciplinary marketing team; experience managing director-level leaders and building a department culture of accountability and excellence.
Director of Labor Relations & Associate Counsel National Fire Sprinkler AssociationDirector of Labor Relations & Associate CounselLinthicum Heights, MD$165,000–$250,000 / yearThe Director will play a key role in multi-employer collective bargaining negotiations, provide labor relations guidance to unionized contractors, and serve as a management trustee on Taft-Hartley employee benefit funds. Through its labor relations and collective bargaining activities, NFSA represents approximately 200 union fire sprinkler contractors nationwide, impacting the livelihoods of more than 40,000 skilled tradespeople and their families.
Director of Sales – Data Center Services TeleWorld SolutionsDirector of Sales – Data Center ServicesChantilly, VAFull timeWith the experience of hundreds of thousands of successful implementations, including macro, DAS, Small Cells, and Wi-Fi, the world’s leading network operators and OEMs trust our knowledge and experience to plan, perform, troubleshoot, and implement an array of technologies and solutions. TeleWorld Solutions (TWS), a Samsung company , is a premier telecommunications and technology services firm offering end-to-end engineering, deployment, consulting, and staffing solutions to wireless operators, OEMs, system integrators, and hyperscale customers across North America.
Director of Nursing Brightview Senior Living, LLCDirector of NursingEdgewater, MD$120,000–$130,000You will provide nursing assessments and care oversight, identify clinical trends, implement corrective action and monitor the accurate delivery of medications to our residents, in addition to working with the residents’ physicians and medical personnel on the best plan of action for their continued care. This is a critical role within the Brightview community leadership team, and allows for the opportunity to create a dramatic and positive impact on our residents’ ability to live an active, vibrant life!
NewDirector of Payroll Operations & Compliance Keller North America, Inc.Director of Payroll Operations & ComplianceUS, US$190,000–$200,000 / yearDeep knowledge of union payroll, collective bargaining agreements, prevailing wage, certified payroll, fringe benefits, deductions, trust fund reporting, labor costing, and job costing. Guide complex payroll matters involving union agreements, prevailing wage, certified payroll, fringe benefits, deductions, trust fund reporting, right-to-work requirements, and job costing.
NewDirector of MHCC Arc of Greater Prince WilliamDirector of MHCCWoodbridge, VAA child development credential that requires: (1) High school program completion or the equivalent; (2) 480 hours working with children in a group which could include a supervised practicum; (3) Determination of competency in promoting children's development, providing a safe and healthy environment, managing the classroom environment or childhood program, and promoting positive and productive relationships with parents or guardians; and. (4) At least 120 hours of child-related training taught by an individual or by an organization with expertise in early childhood teacher preparation provided that the training facilitator: (a) Documents the student's mastery and competence; (b) Observes the student's application of competence in a classroom setting; (c) Has a combination of at least six years of education (leading to a degree or credential in a child-related field) or programmatic experience; and.
Brand Director HITT ContractingBrand DirectorFalls Church, VA$125,000–$180,000 / yearThis is a senior leadership role for a builder of brands and a developer of talent: someone who can both inspire a creative team and operate as a strategic peer and trusted advisor to the heads of Marketing and Communications. Every day, our team members do amazing things in pursuit of our shared purpose to build trust with our clients, partners, subcontractors, and teammates.
NewAssistant Director of Nursing 2G - Relocation Offered! MedStar HealthAssistant Director of Nursing 2G - Relocation Offered!Washington, DC$102,606–$196,996In the absence of the Director of Nursing maintains communication with the Senior Director of Nursing and Patient Care Services unit-based associates Medical Director providers other nurse leaders and personnel from other departments for the purpose of coordinating operations among the unit/department clinical nursing division and hospital/entity. Maintains knowledge of current trends and developments in the fields of nursing and health care through a variety of professional activities including but not limited to reading the appropriate literature attending related seminars and conferences and maintaining membership in professional nursing associations.
RN Assistant Director of Nursing Emergency Department - Relocation Offered! MedStar HealthRN Assistant Director of Nursing Emergency Department - Relocation Offered!Clinton, MD$100,588–$190,340In the absence of the Director of Nursing maintains communication with the Senior Director of Nursing and Patient Care Services unit-based associates Medical Director providers other nurse leaders and personnel from other departments for the purpose of coordinating operations among the unit/department clinical nursing division and hospital/entity. Maintains knowledge of current trends and developments in the fields of nursing and health care through a variety of professional activities including but not limited to reading the appropriate literature attending related seminars and conferences and maintaining membership in professional nursing associations.
NewState Director Best Buddies InternationalState DirectorMcLean, VA$90,000–$130,000 / yearPosition Overview: The State Director is responsible for developing an annual state plan and implementing the plan through overseeing day-to-day operations in all offices statewide, securing funding for programs and special projects, overseeing programs to ensure program consistency and success, managing local Advisory Boards and associated committees, and supervising state staff. Oversees (and delegates when appropriate) management of all day-to-day infrastructure needs such as supplies, postage, IT, equipment/ utility contracts, and office lease as needed to maintain an efficient and professional work environment – assumes ultimate responsibility for all logistics of moving an office if necessary.
Director of Business Development - Electronic Warfare Michael Page USADirector of Business Development - Electronic WarfareWashington, DC$150,000–$200,000 / yearFull timeWork closely with customer's project teams to ensure all requirements, specifications, and information are collected and clearly communicated internally. Utilize Salesforce CRM daily to frequently and transparently communicate all opportunities, wins, and losses to colleagues and management.
NewDirector, Program Management L3Harris TechnologiesDirector, Program ManagementHerndon, VA$184,000–$341,000 / yearKey responsibilities include developing trusted relationships with internal and external customers, ensuring exceptional execution of development and production programs, and partnering closely with Business Development and Capture teams to shape new opportunities and define competitive, winning solutions. The leader will manage and expand our Autonomous Capabilities portfolio, including Torpedo Tube Launch and Recovery (TTLR) programs, and our Electrical & Propulsion System Integration (EPSI) programs such as T-AGOS, the Ship-to-Shore Connector, IVER 4-900, and related efforts.
NewDirector of Case Management - Relocation Offered! MedStar HealthDirector of Case Management - Relocation Offered!Baltimore, MD$58.03–$104.12Directs and participates in the provision of social services in the areas of psychosocial assessment and counseling crisis intervention child abuse home health care oncology and other support groups' discharge planning. Ensures the delivery of quality care to inpatients and outpatients by identifying patient needs and developing social service programs to meet those needs.
Director, Finance HITT ContractingDirector, FinanceFalls Church, VA$125,000–$180,000 / yearHITT Contracting is seeking an experienced, detail-oriented Director of Finance to provide strategic financial leadership and oversee key financial planning, treasury, and performance management activities of the organization. This individual must possess strong interpersonal, relationship-building, and communication skills and will work closely with company leadership to measure, analyze, and report on the financial health of the enterprise.
NewAssoc Director Software Engineering - Rule Engines (hands-on) OneMain FinancialAssoc Director Software Engineering - Rule Engines (hands-on)Baltimore, MD$120,000–$144,000 / yearProactively applies industry leading technology trends, best practices, design principles and patterns, and methods including Agile software development, iterative delivery, and cloud computing. Own delivery of decisioning platforms end-to-end, ensuring on-time, high-quality implementation of core components of Decisioning infrastructure that power credit, pricing, and risk strategies.
NewProgram Area Director, NORC Health Data Lab NORC at the University of ChicagoProgram Area Director, NORC Health Data LabWashington, D.C.$180,000–$205,000 / yearWhile housed in the Health Care Evaluation research department, the Director will play a role in projects involving use of health care administrative data across the organization, collaborating closely with departments responsible for program implementation and with statisticians and methodologists from NORC’s Research Science division. With world-class benefits, a business casual environment, and an emphasis on continuous learning, NORC is a place where people join for the stellar research and analysis work for which we’re known, and stay for the relationships they form with their colleagues who take pride in the impact their work is making on a global scale.
NewChef/Director - Relocation Assistance Available HHSChef/Director - Relocation Assistance AvailableArlington, VA$68,000–$68,000Founded in 1975 as Hospital Housekeeping Systems, today HHS provides services including housekeeping, food, and facility management to nearly 1,000 customers across six industries. HHS is a private, family-owned business dedicated to caring for its team members and providing honest, quality-driven customer service.
Emergency Medicine Program Director in Woodbridge, VA TeamHealthEmergency Medicine Program Director in Woodbridge, VAWoodbridge, VA$238–$278 / hourFull timeThrive in Northern Virginia: enjoy a prime location with top-tier schools, outdoor recreation, and easy access to Washington, D.C. Key ResponsibilitiesLead the ACGME accreditation and program development process. Sentara Northern Virginia Medical Center in Woodbridge, Virginia, is launching an emergency medicine residency program, and we're seeking a visionary leader to build and direct this groundbreaking initiative.
Director, Business Development HITT ContractingDirector, Business DevelopmentFalls Church, VA$135,000–$200,000 / yearThis person is recognized as a business professional who brings qualified sales experience within the AEC industry and possesses the ability to implement a Business Development strategy and execute goals set forth for the business unit. Every day, our team members do amazing things in pursuit of our shared purpose to build trust with our clients, partners, subcontractors, and teammates.
NewBusiness Office Director Brightview Senior Living, LLCBusiness Office DirectorFairfax, VA$75,000–$85,000Responsibilities: In this role, you will work closely with the Executive Director to create an efficient operation by assisting with the recruitment and selection of associates, maintaining accounts receivable and billing operations, processing purchase orders, setting up and maintaining all vendor files and communications, and providing support to each department in meeting their operating budget goals for the year. You will also set up and maintain all resident and employee files in accordance with regulations and policies, manage all petty cash transactions and reimbursements, be responsible for all computer systems and program operations such as AP/Payroll/Billing/Work Orders, etc., in addition to supervising the concierge and security associates on our team.
NewSenior Director Nursing Operations and Patient Care Services - Relocation Offered! MedStar HealthSenior Director Nursing Operations and Patient Care Services - Relocation Offered!Clinton, MD$142,064–$287,996The Senior Director of Nursing Operations and Patient Care Services is an active member of MedStar Health entity-based Division of Nursing's (DON) leadership/management team and is responsible for multiple defined areas of organized nursing services (clinical or administrative general or specialized). The Senior Director of Nursing Operations and Patient Care Services is a Department Leader who assumes 24-hour administrative and leadership authority and responsibility for the management and direction of the operational personnel and financial activities of the specified division units or procedural areas.
NewNursing Director (RN) Spinal Cord Injury and Orthopedics - Relocation Offered! MedStar HealthNursing Director (RN) Spinal Cord Injury and Orthopedics - Relocation Offered!Washington, DC$120–$238MedStar National Rehabilitation Hospital, the region’s largest acute rehab hospital, is seeking an experienced nurse leader to serve as Nursing Director for our Spinal Cord Injury and Orthopedics Unit within a leading acute rehab setting. C-EFM - Electronic Fetal Monitoring from the National Certification Corporation (NCC) is required for Perinatal nurses (labor and delivery antepartum antenatal testing) within 12 months from date of hire.
NewAssistant Nursing Director Postpartum Mother and Baby - Relocation Offered! MedStar HealthAssistant Nursing Director Postpartum Mother and Baby - Relocation Offered!Washington, DC$102,606–$196,996In the absence of the Director of Nursing maintains communication with the Senior Director of Nursing and Patient Care Services unit-based associates Medical Director providers other nurse leaders and personnel from other departments for the purpose of coordinating operations among the unit/department clinical nursing division and hospital/entity. Maintains knowledge of current trends and developments in the fields of nursing and health care through a variety of professional activities including but not limited to reading the appropriate literature attending related seminars and conferences and maintaining membership in professional nursing associations.
NewNursing Director (RN) Neurosciences ICU - Relocation Offered! MedStar HealthNursing Director (RN) Neurosciences ICU - Relocation Offered!Washington, DC$120,702–$238,222Maintains knowledge of current trends and developments in the fields of nursing and health care through a variety of professional activities including but not limited to reading the appropriate literature attending related seminars and conferences and maintaining membership in professional nursing associations. Engages in ongoing productivity monitoring adherence to prescribed annual budget and assurance of adequate availability of personnel and other necessary resources to support the delivery of safe patient care and realization of departmental goals.
NewAssisted Living Director Brightview Senior Living, LLCAssisted Living DirectorAnnandale, VA$72,000–$80,000Team work and collaboration are instrumental to the success of our communities, and in this role you will work with the internal leadership team, including our Health Services Director, and our external partners to oversee and guarantee that our Assisted Living resident’s needs are not only met, but delivered with vibrancy. Responsibilities: In this role, you will select, build, coach and supervise a team of passionate, engaging and high quality Medication Technicians (MedTechs) and Resident Assistants (RA’s) who are responsible for providing the Assisted Daily Living Services (ADL’s) to our residents.
NewDirector Utilization Management MedStar Family Choice - Relocation Offered! MedStar HealthDirector Utilization Management MedStar Family Choice - Relocation Offered!Washington, DC$120,702–$238,222Master's degree Master's degree in Nursing (MSN) Public Health (MPH) Healthcare Administration (MHA) Business Administration (MBA) or related field preferred . The Director of Utilization Management (UM) provides strategic and operational leadership for the health plan's centralized utilization management function across both plans.
Assistant Medical Director - Holy Cross Germantown Hospital VituityAssistant Medical Director - Holy Cross Germantown HospitalGermantown, MDStrong interpersonal and leadership skills; ability to motivate physicians and non-physicians, manage multiple assignments, work successfully with a diversity of people and locations, maintain good working relationships; Supportive team member; Ability to establish effective relationships quickly with both clients and non-clients preferred. Residents enjoy a variety of outdoor activities at local parks like Black Hill Regional Park and South Germantown Recreational Park, which features hiking trails, a splash park, and the expansive Maryland SoccerPlex.
NewActivity Director Brightview Senior Living, LLCActivity DirectorTowson, MD$60,000–$68,000About Us: Overview: The Activities Director at a Brightview Senior Living community serves as a champion and coach to our team of associates and residents with an immediate and sustained goal of shaping and fostering a spirit of vibrant living in the community. In addition, you will develop and share strategies and best practices, serve as a project manager for company-wide initiatives and wellness initiatives, and will be charged with developing and implementing efficient strategies and tools to measure resident participation and satisfaction.
NewDirector Case Management - Relocation Offered! MedStar HealthDirector Case Management - Relocation Offered!Washington, DC$120,702–$238,222Oversee and ensure the timely execution of Case Management activities related to Enrollee Discharge Planning, Transitions of Care, special benefit operations (for example, transportation and personal care services), Behavioral Health Case Management, and Special Population Services (for example, unhoused enrollees and pediatric case management). The Director ensures adherence of case management programs across markets while addressing unique state-specific regulatory and population needs, partners closely with Utilization Management, Pharmacy, Quality, Population Health Equity, and Provider Relations to drive enterprise clinical performance.
NewRegistered Nurse Supervisor, RN Hammonds Lane CenterRegistered Nurse Supervisor, RNBrooklyn Park, MD$41–$45As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Responsibilities: The RN Supervisor supports the Director of Nursing with the delivery of efficient and effective nursing care while achieving positive clinical outcomes, and patient/family and employee satisfaction.
Senior Tax Manager Keller North America, Inc.Senior Tax ManagerHanover, MD$139,000–$172,000 / yearThis role partners closely with Accounting, IT, Legal, and business stakeholders, providing technical leadership, strategic insight, and hands-on execution across income tax, SALT, and indirect tax matters. Oversee state and local sales and use tax audits and inquiries, including responses to information requests, audit workpaper review, negotiations, settlements, protests, and appeals.
Senior Tax Manager 1BritcomSenior Tax ManagerHanover, MD$139,000–$172,000 / yearThis role partners closely with Accounting, IT, Legal, and business stakeholders, providing technical leadership, strategic insight, and hands-on execution across income tax, SALT, and indirect tax matters. Oversee state and local sales and use tax audits and inquiries, including responses to information requests, audit workpaper review, negotiations, settlements, protests, and appeals.
NewMarketing Coordinator Passport Auto GroupMarketing CoordinatorSuitland, MD$60,000–$72,000 / yearFull timeWith 9 dealerships representing BMW, MINI, Toyota, Nissan, Mazda, INFINITI, and Genesis, we’re committed to putting our customers first and delivering exceptional service at every touchpoint. Coordinate with General Managers and Service Managers on the monthly sales and service promotions, special offers, and seasonal marketing initiatives.
NewDirector of Accounting Beacon Hill Staffing Group, LLCDirector of AccountingWashington DC, District of Columbia$130,000–$160,000 / yearFull timeLearn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com. This position will oversee day-to-day accounting operations while partnering closely with executive leadership on financial reporting, budgeting, cash management, compliance, and process improvement initiatives.
Senior Director of Contracts (Dir Contract Admin 2) - 28417 Company ConfidentialSenior Director of Contracts (Dir Contract Admin 2) - 28417Fairfax, VA$172,972–$249,000Full timeSenior Contracts Director for HII Mission Technologies Corp’s (HII MTC’s) All Domain Operations (ADO) Business Group: Directs and manages a large 10+ person team responsible for the administration of contracts and timely, complete and effective preparation of proposals in response to RFPs or other opportunities to bring new business or expand existing business. 10 years relevant progressive experience with Bachelors in related field; 8 years relevant progressive experience with Masters in related field; or High School Diploma or equivalent and 14 years relevant progressive experience.
Director of Communications DC Fiscal Policy InstituteDirector of CommunicationsWashington, District of ColumbiaBachelor’s degree and a minimum of seven to ten years of experience (reflecting progressively higher levels of responsibility) in digital media, political or issued-based campaigns communications, or a related field. Exceptional leadership skills, a highly collaborative management style that centers equity and inclusion, and the ability to draw on and develop the talents of people from diverse backgrounds and experiences.
Director of Communications Gainsight, Inc.Director of CommunicationsMD$175,000–$190,000 / yearIn this role, you'll play a key role in shaping and scaling Gainsight's corporate narrative by defining how the company is positioned in the market, building the systems that operationalize that story, and ensuring it reaches the audiences that matter most. This is a great opportunity for someone who thrives in a fast-paced, cross-functional environment and enjoys partnering with teams across marketing, product, executive leadership, analyst relations, and communications.
Director of Communications Contract Semafor, IncDirector of Communications ContractDC$70,000–$90,000 / yearSupport strategic communications across Semafor's international markets, including coordinating with global media partners, tracking regional press coverage, and helping tailor messaging for distinct international audiences. Responsibilities include: Play a central operational role within the communications team - helping manage workflows, maintain internal systems, and keep concurrent projects on track in a fast-moving, high-volume environment.
Associate Director of Communications Systems (Arlington, VA) Ennoble CareAssociate Director of Communications Systems (Arlington, VA)Arlington, VAEnnoble Care is seeking an Associate Director of Communications Systems to own the performance and optimization of our communications platforms (Dialpad) and CRM systems (Zoho), along with supporting tools like CallRail, Emitrr, Scribe, and Keragon. Ennoble Care offers a variety of programs including, remote patient monitoring, behavioral health management, and chronic care management, to ensure that our patients receive the highest quality of care by a team they know and trust.
Associate Director of Communications Systems Arlington, VA Ennoble CareAssociate Director of Communications Systems Arlington, VAArlington, VAEnnoble Care is seeking an Associate Director of Communications Systems to own the performance and optimization of our communications platforms (Dialpad) and CRM systems (Zoho), along with supporting tools like CallRail, Emitrr, Scribe, and Keragon. Ennoble Care offers a variety of programs including, remote patient monitoring, behavioral health management, and chronic care management, to ensure that our patients receive the highest quality of care by a team they know and trust.
Director of Communications - The Children's Inn at NIH Staffing AdvisorsDirector of Communications - The Children's Inn at NIHBethesda, MD$130,000–$145,000 / yearServing as a strategic communications advisor to the CEO and leadership team, guiding media priorities, preparing leaders with messaging for engagement opportunities, and personally communicating The Inn’s impact at events and other external-facing opportunities. The Inn provides a free “Place Like Home” for families with children, teens, and young adults participating in clinical research at the National Institutes of Health, offering stability and comfort during extended treatment, and is seen as a vital partner to NIH.
Deputy Director of Communications for Politics and Government Relations Service Employees International UnionDeputy Director of Communications for Politics and Government RelationsDCPurpose: The Communications Deputy for Politics and Government Relations will lead SEIU's digital-first, narrative-shifting communications to: Saturate online platforms with worker voices and concerns so we're dominating conversations, shaping narratives, and mobilizing people to demand policies that support working people. Direction & Decision Making: Reports to the Director of Amplification and Movement Building and works in close contact with the Director of Government Relations, Director of Politics and Government Relation and Politics Hub Director.
Director of Communications - Bethesda, MD The Children's Inn at NIHDirector of Communications - Bethesda, MDBethesda, MDServing as a strategic communications advisor to the CEO and leadership team, guiding media priorities, preparing leaders with messaging for engagement opportunities, and personally communicating The Inn’s impact at events and other external-facing opportunities. The Inn provides a free “Place Like Home” for families with children, teens, and young adults participating in clinical research at the National Institutes of Health, offering stability and comfort during extended treatment, and is seen as a vital partner to NIH.
DAFTG Director American Association of University ProfessorsDAFTG DirectorWashington, DCRemote$100,000–$130,000 / yearThe AAUP is committed to a diverse workforce and strives to achieve a workplace environment respectful of the many cultures of our own employees and the higher education workers we represent, including a significant number of African-American, Asian-American/Pacific Islander, and Latinx employees, as well as LGBTQl-identified employees, and those who have immigrated from various countries. This is a managerial position requiring excellent staff supervision skills, a deep commitment to racial and social equity, a leadership vision for protecting academic freedom, and a readiness to work with faculty, graduate workers, and other academic professionals across diverse institutional settings.
Senior Director of Communications and Digital Engagement Partnership for Large Election JurisdictionsSenior Director of Communications and Digital EngagementWashington, DCRemote$141,014–$168,489Strengthened Partnerships and Organizational Impact: Communications efforts enhance partnerships, support external engagement, and reinforce PLEJ’s role as a national leader in election operations and resilience, including expanded publicly available, nonpartisan practical operational guides, strengthened internal infrastructure/capacity, and increased institutional recognition of PLEJ as a central field anchor. The Senior Director of Communications and Digital Engagement (SD-CDE) leads a modern, high-impact communications function that strengthens public understanding of election administration and elevates the voices of local election officials as trusted, credible experts who respond effectively to emerging threats and challenges.
NewExecutive Administrative Assistant, Office of the Director - Communications EDJ Associates,Executive Administrative Assistant, Office of the Director - CommunicationsWashington, DCThe role provides high-level administrative, programmatic, and operational support to ensure efficient office operations, accurate documentation, and effective coordination with internal and external stakeholders. Minimum of three (3) to seven (7) years of relevant administrative or program support experience, with preference for experience supporting federal agencies or senior leadership.
Executive Director of Strategic Employee & Client Communications Johns Hopkins HospitalExecutive Director of Strategic Employee & Client CommunicationsBaltimore, MDJHHS is an academically based health system consisting of: • The Johns Hopkins Hospital • Johns Hopkins Bayview Medical Center • Johns Hopkins Howard County Medical Center • Suburban Hospital • Sibley Memorial Hospital • The Johns Hopkins All Children's Health System • Johns Hopkins Community Physicians • The Johns Hopkins Medical Services Corporation • Johns Hopkins Medical Management Corporation. This role is supported by directors and managers who are responsible for running the internal communications for the Baltimore based Johns Hopkins Medicine Internal Communications team as well as each Johns Hopkins Medicine hospital and business unit.
Director of Marketing & Communications Active MindsDirector of Marketing & CommunicationsWashingtonThey will strive to achieve the key goal of making Active Minds a household name for young adult mental health, sustaining that identity with our target population (young adults ages 14-25) as well as nurturing broader awareness with a wider audience, including parents, school administrators, corporate culture-setting teams, prospective strategic partners, and more. The Director of Marketing & Communications will bring consistent, positive attention to Active Minds as the premier national nonprofit in youth and young adult mental health mobilization and activation, executing strategically sound marketing and communication campaigns and addressing our variety of needs and audiences effectively.