client CMO)Collaborate in managing client objectives, target audiences, and desired outcomes, and clearly communicate these to the cross-functional teamInform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of platformsBe an ambassador to and work seamlessly with other disciplines – specifically account, strategy, and creativeSpearhead smart campaignsLead your team in developing media plans across all channels, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework (primary focus is digital, but this will include RFP-ing direct partners and coordinating with the linear team as well)Inspire quarterly testing roadmaps, be responsible for thought leadership, and evaluate alphas/betas/new partnersLeverage deep knowledge of tech and industry capabilities to help evaluate and evolve data/tech partners and lead clients through a changing digital landscapeConnect strategy to other non-paid channels (CRM, email, organic social, etc.) to encourage more insightful and intentional campaign planning and executionBring the work into the worldAccountable for your team's campaign activation through various platforms (CM, SA360, Facebook/Instagram, Google Ads, Snap, LinkedIn, Twitter, Pinterest) and maximize media performance through ongoing optimizationsEvaluate media proposals, provide a strong POV, and hold direct partners accountable to performanceMerchandise wins and harvest opportunities that resultHelp others do this tooManage a team of digital activation specialists; invest in their development and growth at the agencyResponsible for team's ongoing quality assurance process to ensure all aspects of a campaign's creative, settings, budget parameters, brand safety needs etc. are metContribute to the vision for the department and instill throughout the teamYour Background6-8 years of digital media experience, 4 years of campaign management experience in Paid Social, Paid Search, and/or Programmatic. Retail media exp and influencer program management experience is a plus.2+ years of management experienceCPG and/or Healthcare experience preferredWell-versed in tools including but not limited to partner UI's (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn)Working knowledge of research tools like ComScore, Helixa, Nielsen, MRI/Simmons, etc.