Google Marketing Platform - Marketing Technology & Data Consultant (Rental Industry Focus) Caterpillar IncGoogle Marketing Platform - Marketing Technology & Data Consultant (Rental Industry Focus)Cary, NC$97,530–$146,290 / yearYou will act as the digital product management link between our business partners, dealers, and site owners and our Google Analytics Engineering team, ensuring that the Cat Rental Store website and mobile app and related customer-facing platforms are optimized to drive enterprise growth. Your role is to translate business and marketing objectives from multiple business units, industry groups, and dealers into business and technical requirements that meet partner expectations, align to the Enterprise measurement and tracking strategy, and most importantly deliver business value.
DIW/DBM - Marketing Tech & Data Consultant (Rental Industry Focus) Caterpillar IncDIW/DBM - Marketing Tech & Data Consultant (Rental Industry Focus)Cary, NCIn this role, you are responsible for making sophisticated data sets highly consumable, empowering analytics teams and site owners to translate raw information into high-performing digital experiences and optimized dealer marketing strategies. • Drive AI-Powered Marketing: Partner with dealers and marketing teams to leverage Google Analytics 4 (GA4) data with AI capabilities, enabling predictive audience modeling, automated campaign optimization, and more personalized customer journeys.
Director of Data Quality and Evaluation Communities In Schools North CarolinaDirector of Data Quality and EvaluationDurham, NCAs the State Office for North Carolina, we deliver CIS programs across the state and we collaborate with local affiliate organizations, to provide resources and create communities of caring adults who work hand-in-hand with educators to make sure young people have the tools they need to stay in school and achieve in life. In partnership with CIS network, national offices, and internal teams, develop innovative data storytelling approaches, including dashboards, infographics, and narrative reports, to communicate CIS’ impact to diverse audiences and amplify student and family stories in a compelling, data-informed way.