Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy Define creative strategies and vision for AI-generated ads across SMB DRM Works with AI and GenAI tools for creative ideation and production Leverages historical campaign performance and trends to inform future creative decisions Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials Leads regular creative reviews and presentations to internal stakeholders, including leadership Sets the creative inputs across creative testing plans to optimize creative Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work 10+ years of experience as a Creative Director in digital advertising and direct response marketing or lead in a creative/design related occupation Experience with AI and generative AI tools used for creative ideation and production Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines Portfolio that demonstrates proven experience developing the creative strategy, ideation, refinement of conceptual campaigns that drive results - and showcases a mastery of creative direction, and an elevated style and aesthetic Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels Understanding of the business-to-business marketing landscape and Meta's advertising tools Demonstrated experience collaborating effectively with external agencies and cross-functional teams Proven experience successfully problem-solving and thinking strategically for advertising campaigns Experience driving fast-moving projects through to completion while balancing evolving priorities and a broad range of stakeholders Software Proficiencies: Figma, Advanced GenAI tools and AI node-based workflow tools, Adobe Creative Suite Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies 12+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation * Bachelor's degree in Advertising Creative/Art Direction, or equivalent experienceMeta builds technologies that help people connect, find communities, and grow businesses. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.