p>Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred) 8-12+ years of experience in brand management, communications/PR, experiential marketing, or integrated marketing B2B or foodservice industry experience preferred Proven success leading large-scale events and experiential activations Strong experience in brand strategy, messaging development, and enterprise-level storytelling Experience partnering with Corporate Communications on PR and external communications Demonstrated ability to develop insight-led strategies with measurable outcomes Strong analytical skills and ability to translate insights into action Experience working in a matrixed organization with strong cross-functional influence Excellent written, verbal, and visual communication skills with strong executive presence Highly organized with strong project management capabilities and ability to manage multiple priorities. Define and steward enterprise brand strategy, including brand architecture, positioning, tone of voice, and visual identity across Culinary, Coffee, and Channels Build and maintain cohesive portfolio storytelling and messaging frameworks that unify cross-category narratives and value propositions Lead enterprise-level campaigns and engagement platforms that elevate the brand and drive operator demand Integrate brand strategy into commercial execution across customer presentations, menus, digital platforms, and innovation initiatives Shape long-term brand equity by defining a multi-year roadmap and ensuring alignment with Innovation, R&D, and Category teams.