Manage the product reviews for launches of new CPUs, graphics cards, and OEM/SI systems (AMD-led), including ad hoc in-person support for New Product Review Programs (NPRP), coordinating with the BU on unit testing and shipping, coordinating with regional PR on unit allocation and logistics, and managing critical hands-on support. In conjunction with the Computing and Graphics PR Director, from an external perspective, this role includes managing relationships with and supporting NA press, driving coverage and pickup via traditional media, bloggers, non-traditional content creators, and YouTubers, reflecting key product messages and AMD thought leadership.