The EM is a champion of Ulta Beauty's mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned): Performance • Promote a culture of accountability to meet or exceed the store's goals related to services, boutiques, retail sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store. • Address underperforming metrics related to the store's services, boutiques, retail sales, services sales, loyalty, store visit and audit results by developing strategies using company programs, tools, and resources to improve and grow these areas of the business.