Business Analyst III Pinnacle Technical ResourcesBusiness Analyst IIISanta Clara,, CaliforniaContractorThe specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.
Project Manager / Business Analyst Tanisha SystemsProject Manager / Business AnalystSanta Clara, CAFull timeThe ideal candidate will have strong expertise in analyzing and translating business needs into BRDs, user stories, and acceptance criteria, while collaborating closely with development, QA/UAT, and project management teams to ensure successful delivery. What Success Looks Like / Expected Outcome –– The Business Analyst will ensure that business requirements are clearly understood, documented, and translated into actionable deliverables, leading to the successful implementation of clinical systems and processes.
Scientific Business Analyst Tanisha SystemsScientific Business AnalystFoster City, CAFull timeDocument user, functional and AI-specific requirements including data inputs, model output, user interaction workflows with acceptance criteria aligned to business outcomes and system behavior. This role will partner with Product Managers, Business Leads, AI Engineers, and Data teams to define and deliver AI-powered solutions that support clinical research and drug development.
SAP Business Systems Analyst Quote to Revenue Pinnacle Technical ResourcesSAP Business Systems Analyst Quote to RevenueSanta Clara,, California$80–$85 / hourContractorThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. The ideal candidate will play a critical role in analyzing, designing, and implementing SAP solutions to optimize business operations and support revenue generation.
Business Perf Analyst, Expert AxelonBusiness Perf Analyst, ExpertOakland, CA$70–$85 / hourDescription The SharePoint & Business Process Analyst will lead the planning, coordination, and execution of a major SharePoint migration initiative while supporting process improvement and automation efforts across the organization. This role requires a strong blend of technical expertise, project coordination, stakeholder management, and communication skills to drive workstreams to successful completion.
NewBCBA - Board Certified Behavior Analyst JobotBCBA - Board Certified Behavior AnalystSan Jose, CA$80,000–$87,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Our work centers on helping children with autism unlock their full potential, and that purpose shapes everything we do, from how we design our programs to how we support our team.
NewBehavior Analyst - BCBA JobotBehavior Analyst - BCBASan Jose, CA$80,000–$110,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. We're seeking a compassionate and experienced BCBA to develop and oversee individualized ABA treatment programs, support families, and mentor clinical staff.
Senior Financial Analyst JobotSenior Financial AnalystSan Francisco, CA$125,000–$150,000 / yearThe Senior Associate is accountable for the quality and integrity of all routine reporting outputs, including monthly and quarterly close packages, board materials, and executive presentations and is expected to operate with a high degree of independence on recurring workstreams, enabling Finance leadership to focus on analysis and strategic decision support. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewBusiness Performance Analyst Expert AxelonBusiness Performance Analyst ExpertOakland, CA$60–$80 / hourDesign, build, test, and deploy Power Platform solutions including Power BI dashboards, Power Apps, and Power Automate flows. Experience designing intake models or operating frameworks for digital delivery teams.
Analyst, Applied AI Solutions Visa Technology and Operations LLCAnalyst, Applied AI SolutionsSan Francisco, CA$123,000–$190,900 / yearWe are hiring an Analyst of Applied AI Solutions to sit within a small, applied AI pod that will embed directly into North America business teams (beginning with Sales and the Business Operations/Regional President Executive Office team) to design and deliver practical, high impact AI solutions that improve how work gets done. As one of the first teams of its kind at Visa, this role is well suited for an entrepreneurial builder who enjoys tackling unfamiliar challenges, building relationships across the organization, and finding creative paths forward when the tools, processes, and playbook are still being developed.
OPD Product Manager Analyst Pinnacle Technical ResourcesOPD Product Manager AnalystCupertino,, California$55–$60 / hourContractorThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.
NewGRC Risk Management Analyst CYNET SYSTEMSGRC Risk Management AnalystSan Jose, CA$68–$72 / hourTemporaryContractorPart timeAdminister risk-based vendor questionnaires covering security governance, data protection, access control, vulnerability management, incident response, business continuity, cloud services, and subcontractor oversight; review responses and supporting evidence, clarify gaps with vendors, and translate findings into risk ratings and remediation actions. Design and use analytics, automation, and AI-assisted workflows to improve questionnaire triage, evidence extraction, control mapping, risk-statement drafting, issue classification, continuous monitoring, and reporting; measure process gains and maintain human approval, secure handling of sensitive data, output validation, auditability, and compliance with organizational AI governance requirements.
Business Development Director, Finance and Accounting Vaco LLCBusiness Development Director, Finance and AccountingSan Francisco, CA$75,000–$130,000 / year5 to 7 years’ selling accounting/financial project solutions or comparable client relations experience in audit, tax, and/or public accounting. Work with an elite recruitment team to fulfill special projects and interim positions in audit, financial reporting, FP&A, M&A, taxation, software implementations, and more.
Java Developer Integration Analyst CYNET SYSTEMSJava Developer Integration AnalystSan Jose, CA$45–$50 / hourTemporaryContractorPart timeAs a nationally and locally certified Minority Business Enterprise (MBE), Cynet Systems is committed to helping organizations build high-performing teams while empowering professionals to grow rewarding careers. We deliver agile, scalable talent solutions across IT, engineering, life sciences, clinical, and professional staffing, powered by a high-performing recruitment engine operating across North America and Asia.
Lead Reporting Analyst - Patient Experience Analytics and Reporting Stamford American International HospitalLead Reporting Analyst - Patient Experience Analytics and ReportingPalo Alto, CA$70.52–$93.43 / hourWorking within the Patient Experience Analytics and Reporting (PEAR) team, this individual partners with stakeholders to triage requests, define requirements, and deliver high-quality, self-service dashboards, automated reports, and advanced analyses — spanning both structured survey results and unstructured patient and provider comments — using SHC’s modern cloud data platform (Databricks lakehouse), Tableau, and Qualtrics. Proficient developing on a cloud lakehouse platform — Databricks preferred (Spark SQL, Delta Lake, notebooks, and Workflows/Jobs); PySpark and Unity Catalog / data-governance familiarity are strong pluses.
NewSenior Financial Analyst Supply Chain Vaco LLCSenior Financial Analyst Supply ChainSanta Clara, CA$130,000–$147,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors, including but not limited to: The individual’s skill sets, experience, and training; Licensure and certifications; Office location and other geographic considerations; Other business and organizational needs.
NewSystems Analyst AxelonSystems AnalystSan Francisco, CA$64–$65 / hourBachelor's degree in Computer Science, Information Systems, Business Administration, or a related field. Collaborate with developers, testers, and project managers throughout the development lifecycle.
Compliance Regulatory Analyst AxelonCompliance Regulatory AnalystOakland, CAPartner with cross-functional teams, including Operations, Engineering, Law, and Regulatory Affairs, to gather information, provide compliance support, and assist with implementation activities. Maintain compliance documentation, guidance materials, requirement inventories, and tracking tools to support implementation, audits, investigations, and regulatory inquiries.
Enterprise AI Portfolio & Value Capture Analyst AxelonEnterprise AI Portfolio & Value Capture AnalystOakland, CARemoteAnalyze portfolio trends such as value, pipeline mix, platform usage, functional area, lifecycle stage, funding needs, and delivery readiness. Comfort working with portfolio, operational, or governance data in tools such as Excel, SharePoint, Power BI, PowerPoint, Word, and Teams.
NewIT Application Operations Analyst AxelonIT Application Operations AnalystOakland, CA$60–$75 / hourAnalyze existing SmartMeter application interfaces and tools, prepare logical models and procedures, create SQL code and scheduling scripts, and test/debug the application interfaces and tools. Provide oversight for the 24-hour clock packages processing to ensure timely bill delivery according to metrics and service level agreements.
NewManaging Director, Accounting & Finance Interim Solutions Vaco LLCManaging Director, Accounting & Finance Interim SolutionsSan Francisco, CA$1–$2 / yearLeading through individual production, the Managing Director is the beacon of success by identifying market trends, attracting, and retaining top performing talent, developing high performing teams, coaching, counseling, and teaching. Manage an elite recruiting team to maintain awareness of available talent and marketable skill sets, while also keeping them informed on upcoming projects/talent needs.
NewDirector, Finance and Accounting Permanent Placement Vaco LLCDirector, Finance and Accounting Permanent PlacementSan Francisco, CA$60,000–$120,000 / yearIn this multi-faceted role, you will be establishing and developing client relationships with area finance and accounting leadership while also recruiting top talent (“candidates”) to fulfill open client job orders. This critical position is responsible for promoting Vaco to the business community for strategic hires in the CFO organization, including areas of expertise such as accounting, finance, tax, audit, and more.
NewSenior Manager, Global Event Strategy & Experiences WDSenior Manager, Global Event Strategy & ExperiencesSan Jose, CAFrom enabling systems to make cities safer and more connected, to powering the data centers behind many of the world’s biggest companies and hyperscale cloud providers, to meeting the massive and ever-growing data storage needs of the AI era, WD is fueling a brighter, smarter future. Working closely with AR/PR, Brand, Channel Marketing, Communications, Product Marketing, and Sales, and regional teams, this role ensures WD shows up with clarity, credibility, and consistency across Tier-1 global industry conferences, executive engagements, and ecosystem moments.
Senior Director of Copilot Outbound Product Marketing MicrosoftSenior Director of Copilot Outbound Product MarketingMountain View, CA$155,800–$277,200 / yearYou and your team will own the Copilot narrative and value proposition and bring it to life through the content customers, sellers, and partners rely on — from pitch decks and customer case studies to product roadmaps, licensing guides, adoption materials, campaign assets, web and digital experiences, and product videos and demos. You’ll partner closely with product teams, integrated marketing, field readiness, and sales leaders to ensure our story is differentiated, our core content is best-in-class, and our sellers and partners are equipped to win — driving revenue, adoption, and usage at scale.
NewDirector, Strategic Communications – Product WDDirector, Strategic Communications – ProductSan Jose, CAAs a member of the Strategic Communications team, this role will collaborate closely with executive leaders, Chiefs of Staff, communications colleagues, and cross-functional partners to deliver integrated communications strategies that inform, inspire, and drive business impact. Partner with Product leadership to shape narratives around technology leadership, product innovation, customer value, and business priorities, while proactively developing messaging and communications plans that support key initiatives and milestones.
Salesforce Developer - Remote Cherokee Nation BusinessesSalesforce Developer - RemoteSan Jose, CARemote$100,000–$130,000 / yearThis role develops custom applications using Apex and Visualforce, builds responsive front-end experiences with Angular JS, HTML5, and CSS, and configures CRM systems to meet business needs. As a trusted partner for more than 60 federal clients, Cherokee Federal LLCs are focused on building a brighter future, solving complex challenges, and serving the governments mission with compassion and heart.
Senior Salesforce Developer - Remote Cherokee Nation BusinessesSenior Salesforce Developer - RemoteSan Francisco, CARemote$120,000–$160,000 / yearThe Senior Developer mentors junior staff, reduces technical debt through best practices, and ensures high-quality, secure, and performant Salesforce implementations. This role leads technical design, builds scalable Apex and Lightning-based solutions, integrates Salesforce with enterprise systems, and supports the full software development lifecycle.
["Business Process Analyst, WW Sales Business Transformation","Business Process Analyst, WW Sales Business Transformation"] Apple, Inc.["Business Process Analyst, WW Sales Business Transformation","Business Process Analyst, WW Sales Business Transformation"]Cupertino$140,700–$211,400 / yearAs part of our Worldwide Sales Business Transformation group, you will be responsible for planning and implementing strategies, programs, tools, and processes that enable the business to drive sales, improve customer experience, and innovate the way we lead and support one of the largest channel operations in the world. Deep expertise in SDLC project management and business analysis (e.g., current state assessment, future state definition, gap analysis, requirements gathering, specifications, user stories, process flows, timelines, user acceptance testing, change management, etc.).
["GenAI _Fluent Business Process Analyst","GenAI _Fluent Business Process Analyst"] Argyle Infotech["GenAI _Fluent Business Process Analyst","GenAI _Fluent Business Process Analyst"]SunnyvaleYou will identify high-impact opportunities, design AI-driven workflows, and enable teams to adopt Generative AI tools such as ChatGPT, Claude, and Copilot in day-to-day operations. We are looking for a GenAI-fluent Business Process Analyst to drive AI adoption across Sales Business Process Reengineering initiatives.
["GenAI Fluent Business Process Analyst","GenAI Fluent Business Process Analyst"] Artech["GenAI Fluent Business Process Analyst","GenAI Fluent Business Process Analyst"]Sunnyvale$53–$58 / hourThe successful candidate will map workflows, identify AI opportunities, design and build solutions using prompting and AI tools (not code), and drive adoption across our teams. Required Skills & Qualifications Experience in mapping current-state (as-is) and future-state (to-be) workflows across BPR team roles and Sales Ops functions.
Business Process Analyst, WW Sales Business Transformation Apple IncBusiness Process Analyst, WW Sales Business TransformationCupertino, CAProven ability to effectively plan, organize, and lead simultaneous projects with competing priorities, strategies, and timescales Outstanding written and verbal communication skills, with the ability to simplify complex ideas and tailor to technical and non-technical audiences Proven experience creating polished executive presentations and "storytelling through data" to motivate and inspire others Strong collaboration and relationship-building skills with the ability to quickly establish trust, credibility, and influence across a variety of cross-functional and multi-directional partners. As part of our Worldwide Sales Business Transformation group, you will be responsible for planning and implementing strategies, programs, tools, and processes that enable the business to drive sales, improve customer experience, and innovate the way we lead and support one of the largest channel operations in the world.
GenAI Fluent Business Process Analyst Artech LLCGenAI Fluent Business Process AnalystSunnyvale, CA$53–$58 / hourThe successful candidate will map workflows, identify AI opportunities, design and build solutions using prompting and AI tools (not code), and drive adoption across our teams. Required Skills & Qualifications Experience in mapping current-state (as-is) and future-state (to-be) workflows across BPR team roles and Sales Ops functions.
Senior Business Process Analyst, Revenue Operations Egnyte IncSenior Business Process Analyst, Revenue OperationsMountain View, CAEstablished in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. We are looking for a Senior Business Process Analyst to lead end-to-end process work across our Lead-to-Cash journey, partnering with stakeholders across the company to turn manual, undocumented work into systematic, scalable processes.
Business Process Analyst, Cfso Penumbra Inc.Business Process Analyst, CfsoAlameda, CA$87,339–$140,313 / yearCollaborate actively with business partners, including end users within CFSO, IT, Accounting, Sales Operations, and Quality to analyze and document business requirements and recommend, project manage, test and implement solutions. The Business Process Analyst has a proven record of analyzing processes and collecting business requirements and designing improvements to meet business needs, project management, stakeholder alignment and change management.
Staff Business Systems & Process Analyst Intuitive Surgical IncStaff Business Systems & Process AnalystSunnyvale, CAThis role combines business systems analysis, process design, engineering document control, and change management expertise to improve product lifecycle processes, documentation governance, data quality, compliance, and cross-system traceability across Engineering and downstream operational stakeholders. As a Staff role, this position uses broad expertise and unique knowledge to contribute to company objectives, lead departmental and cross-functional projects, influence senior stakeholders, operate independently on complex issues, and coach colleagues in advancing technical and business expertise.
NewBusiness Systems Analyst (Smartsheet) - Contract TalentBurst, Inc.Business Systems Analyst (Smartsheet) - ContractSunnyvale, CAExperience building solutions with Advanced Capabilities including Sheet Automations, Cross- sheet references/cell linking, DataTable, Document Builder, Workload Tracking, etc. In addition to the solution design and implementation responsibilities, the Business Analyst will play a crucial role in production support, ensuring the smooth operation of implemented solutions.
(Agile1)Business Analyst Abacus Service Corporation(Agile1)Business AnalystOakland, CABecome a key player in shaping multi-year electric investment plans by supporting business analysis, portfolio planning, and process improvement. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners.
ServiceNow Business Analyst eCIFM Solutions Inc.ServiceNow Business AnalystSan Ramon, CARemote$95,000Support implementation and enhancement of ServiceNow modules including but not limited to Public Sector Digital Services (PSDS), IT Operations Management (ITOM), Configuration Management DataBase (CMDB), Workspace Service Delivery (WSD), Integrated Risk Management (IRM) and Asset Management. In this role, you will serve as a vital bridge between business needs and technical solutions, leveraging your expertise in ServiceNow platform management, solution architecture, and systems analysis.
(Agile1)Business Perf Analyst, Expert Mindlance(Agile1)Business Perf Analyst, ExpertOakland, CA$74–$76 / hourdiv id="summaryDescription" "displayCell olUlHelper" style="box-sizing: inherit; margin: 0px; padding: 8px 0px 0px; color: #131e29; overflow-wrap: break-word; font-family: '72', '72full', Arial, Helvetica, sans-serif; font-size: 14px; text-align: left; white-space: normal; background-color: #ffffff; line-height: inherit;"]. The SharePoint & Business Process Analyst will lead the planning, coordination, and execution of a major SharePoint migration initiative while supporting process improvement and automation efforts across the organization.
Business Analyst Smartsheet eTeam Inc.Business Analyst SmartsheetSunnyvale, CA$73–$74 / hourExperience building solutions with Advanced Capabilities including Sheet Automations, Cross- sheet references/cell linking, DataTable, Document Builder, Workload Tracking, etc. In addition to the solution design and implementation responsibilities, the Business Analyst will play a crucial role in production support, ensuring the smooth operation of implemented solutions.
Sr. Business Analyst ObjectWin Technology IncSr. Business AnalystSanta Clara, CASummary: The Business Analyst - Land Management is responsible for providing subject matter expertise for the City's Land Management, Permitting and Work Order Management systems and for developing the functional requirements, testing training, implementation and support artifacts specific to the Land Management application portfolio in close collaboration with the business domain and business subject matter experts. Translate stakeholder requirements into various documentation deliverables such as functional specifications, use cases, workflow/process diagrams, and data flow/data model diagrams.
Payments Business Analyst Pacific Coast Bankers' BancsharesPayments Business AnalystPalo Alto, CA$97,800–$132,600 / yearWhile performing the duties of this job, the employee is regularly required to stand or sit; use hands/arms/fingers to handle, feel or reach, talk/hear, position self to move and have visual acuity to determine accuracy, neatness, and thoroughness of the work assigned. Duties and Responsibilities: Elicit, document, and maintain detailed business and functional requirements for payment platform enhancements, new capabilities, and integrations, translating stakeholder needs into clear user stories, acceptance criteria, and use cases.
Business Analyst, Strategy & Business Modeling BTSBusiness Analyst, Strategy & Business ModelingSan Francisco, CA$75,000–$90,000 / yearAs a Business Analyst in a Strategy & Business Modeling (SBM) role, you'll participate in discovery interviews, co-create the design of the simulation experience, build both the client participant facing UX and the model, and facilitate the simulation experience for client audiences. Work directly with both client teams and BTS colleagues to identify high-value AI use cases — from AI-powered simulations to AI enablement engagements where we help clients automate or accelerate workflows.
Business Data Analyst Spark Tek IncBusiness Data AnalystSan Jose, CADocumentation & Maintenance: Create and maintain comprehensive project documentation , including user stories, process flows, acceptance criteria, and requirement traceability matrices. KPI Definition: Work closely with data stakeholders to define, document, and gain consensus on accurate KPI definitions that will drive product success and reporting.
Salesforce Business Analyst Zp Group LlcSalesforce Business AnalystCARemote$120,000–$130,000 / yearKeywords: Salesforce Business Analyst, Salesforce BA, Salesforce Analyst, Salesforce Consultant, Business Analyst, Requirements Gathering, User Stories, Gherkin Method, Agile, Process Improvement, Data Modeling, Salesforce Integration, Salesforce Experience Cloud, Healthcare IT, Hiring Now. Responsibilities of the Salesforce Business Analyst: Design Salesforce solutions, develop and refine complex data models, integrate external systems, automate business processes, and build custom functionality to meet business needs.
Business Analyst 2 ObjectWin Technology IncBusiness Analyst 2San Francisco, CAJob Description: Texas Health and Human Services Commission (HHSC) seeks an experienced Business Analyst 2 to support the IT Service Management (ITSM) team in managing and overseeing Configuration Management (CM) processes. Years Required/Preferred Experience 5 Required Advanced knowledge of ITIL configuration management principles and best practices; prior experience in developing and maintaining configuration management process & polices.
Technical Business Analyst Acme CorporationTechnical Business AnalystSan Francisco, CaliforniaWe build and manage official government Web sites and eGovernment services for 21 states and hundreds of local governments in the United States. The Technical Business Analyst is responsible for the discovery and documentation of functional and technical software requirements, communication and validation of those requirements with key stakeholders, and hands-on participation throughout the development life cycle.
Senior Functional Business Analyst – Oracle Fusion Cloud ERP (Order to Cash / Accounts Receivable) Jade GlobalSenior Functional Business Analyst – Oracle Fusion Cloud ERP (Order to Cash / Accounts Receivable)San Jose, CaliforniaIntegrations & Extensions: Partner with technical teams to define functional designs (CEMLI/RICEFW) for integrations with third-party systems (e.g., Salesforce CRM, Vertex Tax, Bank feeds, WMS) via Oracle Integration Cloud (OIC) or APIs. Subject Matter Expertise: Serve as the primary functional expert for Oracle Fusion Cloud O2C and AR modules, including Order Management, Credit Management, Receivables (Billing & Invoicing), Cash Application, Advanced Collections, and Revenue Management.
Business Analyst Contact Government Services LLCBusiness AnalystSan Francisco, CAExperience supporting DHS HQ or other US Federal Agencies • Experience tracking and reporting project or program delivery progress and budget execution • Experience developing project briefs and reports for non-technical audiences • Knowledge of the federal acquisition lifecycle • Familiarity with Business Intelligence and Data Analytics • Project Management Agile and/or Cyber Certifications (PMP, ACP, CSM, SAFe, CISM). • Develop and implement a deep understanding of Microsoft and Atlassian products and services, Teams, SharePoint, Visio, Jira, Confluence, to translate complex product information into simple, polished, and engaging content.
Kearney Business Analyst 2027 A.T. Kearney IncKearney Business Analyst 2027San Francisco, CA$100,000–$105,000 / yearCommunications, Media, and Technology (CMT): The telecommunications, media, and technology practices combine high-impact service offerings to boost the competitiveness of our clients, working with them along the entire value chain - from strategy, product development, customer interaction, and digital enablement to operations, procurement, large-scale cost programs, transformation, and supply chain. Private Equity and Principal Investors (PEPI): Consultants who join the PEPI team will work throughout the entire end to end M&A cycle: deal strategy and screening support, diligence (commercial, operational, ESG, IT), pre and post close planning and execution, divestitures (from TSA creation through the entire carve out process), CXO corporate transformation and strategy.