San Antonio, TX30+ days ago
Agency Operations & Strategic Infrastructure: Serve as the organization's senior practitioner on agency operations - bringing real-world knowledge of how full-service media agencies are structured, operated, and scaled; Define the strategic operating model for the digital agency function, including workflow design, escalation frameworks, and cross-functional coordination protocols; Lead organizational change management as the team navigates new channel launches, vendor partnerships, and evolving campaign complexity; Validate and pressure-test organizational assumptions - staffing ratios, margin models, workload distribution - against real-world agency benchmarks; Build and develop the media strategy function - identifying when headcounts are needed, how to structure roles, and how to sequence capability buildout (20%). Strategic Planning & Market Intelligence: Serve as internal subject matter expert on agency best practices, digital media trends, and cross-channel innovation in financial services marketing; Monitor the competitive landscape and identify opportunities in cross-channel digital media for mid-market banks and credit unions ($2B-$50B assets); Evaluate emerging channels, ad formats, and technology partnerships for integration into Vericast's digital offering; Stay current on privacy regulations, measurement innovations (identity resolution, clean rooms, attribution modeling), and platform changes that impact digital strategy; Partner with Data Engineering and Analytics teams to integrate proprietary consumer financial data and identity resolution assets into cross-channel targeting and measurement strategies (15%).