Skills: Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis. Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.