In This Role You Will: Own and deliver B2B pipeline generation Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews Build lead scoring frameworks, funnel definitions, and pipeline attribution models Build the demand generation infrastructure from scratch Partner with Revenue Operations to select, implement, and optimize the marketing technology stack (MAP, intent data, ABM platforms, analytics) Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs Develop and launch account-based marketing strategies targeting high-value enterprise accounts Drive content, creative strategy, and relentless optimization Ensure we have the right content and creative assets across all stages of the buyer journey Collaborate with Content and Design teams to develop and iterate on high-performing assets Establish a rigorous testing culture - constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality Execute cross-functionally and drive alignment Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff Mobilize internal marketing teams and external agencies to execute your strategic vision Build relationships across Product Marketing, Content, Design, Sales Enablement, and Analytics to deliver integrated campaigns Leverage Replits unique PLG-to-Sales motion Convert our large base of individual users into qualified B2B opportunities by identifying workplace expansion signals Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing. What you'll bring: 10+ years of B2C & B2B demand generation and performance marketing experience, with 5+ years in B2B SaaS focused on enterprise customers Proven track record building demand generation from zero-to-one as the first or early demand gen hire, managing multi-million dollar budgets with demonstrated ROI and pipeline contribution Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps Strong analytical capabilities and obsessive focus on testing - you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance Proven ability to build cross-functional relationships and provide creative direction for demand generation assets Track record converting PLG users into enterprise opportunities, experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus.