Advanced knowledge of medium to large-scale eCommerce platforms (Instacart, Salesforce, Adobe, SAP), analytics tools (Power BI, Tableau, Google Analytics, Looker/Looker Studio), content providers (Syndigo, Nielsen, Salsify), digital solution providers (Socii), and social media integrations with platforms such as Facebook, TikTok, and Instagram required. Leads the development of metrics enabling data-driven digital marketing initiatives across SEO, SEM, paid media (search, social, display, streaming), and social activation to drive acquisition, retention, and lifetime value.