p>In this role you will: • Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics • Translate insights into clear product requirements, positioning, and go-to-market plans in close partnership with Product and Engineering • Partner with Design, Data Science, and Analytics to define success metrics, measurement strategy, and experimentation plans • Identify product risk areas (e.g., performance, safety, policy, trust) and drive cross-functional plans to mitigate them • Own launch strategy and execution for new and improved advertising products, including messaging, enablement, and rollouts • Build narratives and materials that explain value simply (e.g., positioning, sales decks, one-pagers, FAQs, internal comms) • Lead the go-to-market strategy and coordination to drive product adoptions and sales in coordination with Sales, Partnerships and Product (Including client communications, product documentation, and positioning) • Coordinate across stakeholders to keep workstreams aligned, remove blockers, and deliver outcomes on time • Continuously evaluate and improve existing experiences to drive retention, performance, and advertiser satisfaction. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information.