li>Drive vendor accountability and innovation by leading external partners with clear expectations, testing priorities, and performance benchmarks, while introducing new tools, automation, and AI-driven approaches to improve scalability and results.
Serve as SME for GA4 and Power BI Reporting and own the integrity and structure of reporting by ensuring all tracking, dashboards, and attribution models deliver accurate, relevant, and decision-ready data, with alignment across GA4, CRM, and other sources.