Generates new markets and interested groups; develops relationships with school guidance counselors, facilitates open house programs, and speaks at schools, community organizations, college fairs and job fairs; Provides office coverage and responds to inquiries from potential applicants, current applicants and public inquiries, in person, via phone, or by electronic means; Maintains current knowledge of student and academic programs, guidelines, policies, and procedures; Develops and maintains information files on prospective and current students and admissions data; tracks and follows up on these as necessary; Processes student applications and registers matriculated and non-matriculated students as necessary; Performs various administrative tasks such as: generating letters, maintaining student files, recruitment logs, preparing potential enrollment and admission reports, prospect lists, and student contact summaries; Utilizes various software and databases including but not limited to Banner, MS Office, and other private software; coordinates the electronic processing of recruitment and enrollment activities and information; Assists in the development of admissions policies, procedures, and forms to improve students service and office efficiency; Responsible for the day to day maintenance of admissions and enrollment processes as assigned by the Vice President; Works collaboratively with other offices integral to the admissions office, including academic affairs, advising, the bursar, financial aid, and the registrar; Complies with all System, College, State and Federal rules and regulations. ACCOUNTABILITIES: Participates in various activities and College sponsored recruitment events to attract students, educate the public, and support the Colleges enrollment and admissions goals; informs current and potential students, families and the community about student services and application process through open houses, express admissions events, information sessions, student orientation, etc.