Proficiency with core SEO and analytics platforms (e.g., Google Search Console, GA4, Semrush, BrightEdge), along with emerging AI search and answer engine visibility platforms (e.g., Profound, Peec AI) used to analyze brand presence, citations and performance across AI‑powered search experiences. Partner with Engineering, Product, IT and Web teams to embed SEO best practices into platform architecture, including crawlability, indexation, internal linking, site architecture, performance, UX, accessibility compliance, AI bot analysis and retrieval methods that power modern search and answer engines.