Sales Incentive Strategy Manager, Google Cloud Google LLCSales Incentive Strategy Manager, Google CloudBoulder, COAs a Sales Incentive Strategy Manager, you will be part of the Google Cloud Go-to-Market (GTM) team, which defines go-to-market, designs compensation plans and calculates and assigns quota and coverage. High degree of executive presence, including responsiveness, business focus, integrity, sound judgment, and ability to prioritize effectively across competing demands.
Operations Manager, Solutions, gUP Intake and Readiness Google LLCOperations Manager, Solutions, gUP Intake and ReadinessBoulder, COIdentify and regularly share product-specific opportunities for improving the product and support experience with relevant stakeholders while leading cross-functional execution of operational strategies in partnership with vendor managers to ensure timely delivery and performance in line with Key Performance Indicator (KPI) goals. Additionally we provide a range of product services that ensure our products are optimized for every user, no matter where they are in the world (e.g., localization, digitization, partner integration and more).Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
Lead Technical Program Manager, Network Delivery Operations Google LLCLead Technical Program Manager, Network Delivery OperationsThornton, CONDO's three main capabilities are business operations, business intelligence/analytics, and business enablement and is responsible to drive strategy, insights, and solutions which improve infrastructure and network capacity delivery. Lead strategic initiatives and apply business knowledge to produce actionable insights, driving cross-functional solutions that reduce cycle times and increase operational efficiency year over year.
Learning Enablement Program Manager Google LLCLearning Enablement Program ManagerBoulder, COThe Learning Enablement team is designed to partner cross-functionally across the gUP operations and broader organization to proactively identify opportunities for improvements in the customer experience, cost effectiveness, and compliance adherence. We achieve this by meeting partners and consumers where they are with support and help, representing their needs with our product partners and proposing fixes and features that elevate their engagement with Google"s diverse product ecosystem.
Strategic Programs Senior Manager, Cloud GTM Google LLCStrategic Programs Senior Manager, Cloud GTMBoulder, COThe Google Cloud Go-to-Market Strategic Programs team acts as trusted advisors, partnering with Sales, Customer Engineering, Finance, Marketing, Partners and Google Cloud Consulting to plan, strategize, and run the business in a transformational way. Run and improve operations by launching new programs, goal setting, streamlining processes, automating tasks, identifying opportunities across the business, and optimizing resource allocation.
Technical Program Manager III, Networking, Google Cloud Google LLCTechnical Program Manager III, Networking, Google CloudThornton, COFrom software to hardware our teams are shaping the future of world-leading hyperscale computing, with key teams working on the development of our TPUs, Vertex AI for Google Cloud, Google Global Networking, Data Center operations, systems research, and much more. We"re the driving force behind Google"s groundbreaking innovations, empowering the development of our cutting-edge AI models, delivering unparalleled computing power to global services, and providing the essential platforms that enable developers to build the future.
Customer Intelligence Manager, Google Cloud, GTM Google LLCCustomer Intelligence Manager, Google Cloud, GTMBoulder, COThe GTM Motions team in PACE is tasked with equipping both global practice GTM and the field with actionable insights on consumption, advocating a data-driven mindset, in order to prioritize efforts, ensure strong execution, and deliver always-on measurement of impact. Own and execute end-to-end ambiguous projects, including building frameworks to evaluate market share against total addressable market (TAM) or operationalizing machine learning models into business processes.
Senior Technical Program Manager I, Machine Learning, Google Cloud Platforms Google LLCSenior Technical Program Manager I, Machine Learning, Google Cloud PlatformsBoulder, COEstablish a reliable and visible cadence for program reviews, decision-making, prioritization, and Resource Stewardship (effective deployment of machine and people resources) whereby improvements such as efficiency and utilization gains are measurable and the impact can be felt organization wide. The ML, Systems, & Cloud AI (MSCA) organization at Google designs, implements, and manages the hardware, software, machine learning, and systems infrastructure for all Google services (Search, YouTube, etc.) and Google Cloud.
NewCapture Manager AECOMCapture ManagerDenver, COThe FedRem CM leads resource identification, proposal capture strategies, value proposition development, bid and commercial strategies, proposal responses, interview preparation, negotiations support, and teaming for significant contract and task order/project opportunities associated with CERCLA, RCRA, MMRP, PFAS, and other relevant programs for the Army, Navy, Air Force, EPA and DOE. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.
Customer Success Associate PropellerCustomer Success AssociateDenver, Colorado$50,000–$60,000 / yearSuccess Criteria: Driven by close attention to detail and a strong sense of personal accountability, you ensure accounts are operationally healthy, and nothing slips: renewals are tracked proactively, follow-ups land on time, CRM data is spotless, and CSMs/KAEs walk into customer conversations fully prepared. Working closely with our Customer Success Managers (CSMs) and Key Account Executives (KAEs), you’ll own the operational and coordination work that keeps accounts healthy and our team sharp.
Brand Media Manager Aspen Skiing Company, L.L.C.Brand Media ManagerBasalt, CO$70,500–$85,000 / yearPlease note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the notifications@smartrecruiters.com, aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. Collaborate with Brand, Creative, and content teams to develop high-performing, data-backed creative tailored to each property''s distinct identity-Limelight''s approachable, mountain-town energy; The Little Nell''s understated luxury; and Nell New York''s design-forward urban sensibility.
Paid Social Assistant Manager Aspen Skiing Company, L.L.C.Paid Social Assistant ManagerBasalt, CO$60,000–$75,000 / yearPlease note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the notifications@smartrecruiters.com, aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. Plan, build, and launch paid social campaigns from the ground up for Aspen Collection and Aspen Snowmass, Limelight, The Little Nell, and The Nell New York, including recommending audience targeting, ad type and creative strategy, and conversion tracking.
Account Manager (Mountain West) RxSightAccount Manager (Mountain West)Denver, COSUPERVISORY RESPONSIBILITIES: This role does not have direct reports but owns territory sales performance, leading account-level growth initiatives across assigned practices and coordinating closely with cross-functional team members (CS, Marketing). Working clinical and ophthalmic knowledge regarding practice workflows, patient flow optimization, and the ability to guide and resolve workflow issues in clinic settings to accelerate LAL adoption.
Community Partnership Manager - Senior Care Market Expansion Alpine PhysiciansCommunity Partnership Manager - Senior Care Market ExpansionDenver, ColoradoOur interdisciplinary team of physicians, nurse practitioners, physician assistants, and a dedicated triage staff of RNs, LPNs, and MAs cares for patients across independent living, assisted living, skilled nursing, rehabilitation, long-term care, and palliative and hospice settings. This is a relationship-driven, results-oriented role for a hands-on leader who understands the senior care landscape, can personally close partnerships and credibly coach others to do the same, and knows how to translate RMSC's care model into clear value for partners and patients alike.
Director, Accounting Operations McKinstry Co.Director, Accounting OperationsDenver, CO$130,300–$196,900 / yearExperience leading accounting operations in complex project-based environments with diverse contract structures, subcontractor invoicing and payment workflows, decentralized stakeholders, and high-volume transactional activity. 10+ years of progressive accounting, finance operations, or shared services leadership experience, including leadership of large transactional accounting organizations through managers and people leaders.
Account Manager - West Coast Myers Industries IncAccount Manager - West CoastCOFrom storage tanks to boat seating and agricultural applications to intermediate bulk containers and plastic pallets, Elkhart Plastics is trusted by companies throughout the country to provide a rotationally molded solution, custom designed to meet their needs. Job Overview: The Account Manager will be responsible for developing new customer relations in pursuit of expanding business, focusing on custom rotomolded products.
Key Account Manager - OEM Pentair, PlcKey Account Manager - OEMDenver, CO$92,200–$171,100 / yearReporting to the Senior Sales Manager within the Residential & Irrigation Flow Business Unit, this position will be partnered closely with Territory Sales Managers, regional sales leadership, Product Management, Sales Operations, Marketing, and Customer Service to execute growth initiatives and support assigned accounts. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions.
Key Account Manager Molson Coors Beverage CoKey Account ManagerDenver, COThe Headlines: In the role of Key Account Manager working in Denver, Colorado, you will be responsible for using syndicated, external and internal sales data to develop and disseminate regular reports to Sales, Marketing and CDC Management, and for working closely with the management team to analyze business trends to advance CDC's market objectives. Major brand acquisitions occurred in January of 2010 making Coors Distributing Company one of the top 25 largest beer distributors in the country with over 30 suppliers, roughly 14 million cases per year, and nearly 400 employees.
Key Account Manager - OEM Pentair PlcKey Account Manager - OEMDenver, CO$92,200–$171,100 / yearReporting to the Senior Sales Manager within the Residential & Irrigation Flow Business Unit, this position will be partnered closely with Territory Sales Managers, regional sales leadership, Product Management, Sales Operations, Marketing, and Customer Service to execute growth initiatives and support assigned accounts. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions.
Senior Director, Customer Health & Critical Accounts MongoDB IncSenior Director, Customer Health & Critical AccountsDenver, CO$203,000–$398,000 / yearMongoDB is building two connected capabilities that determine how we protect and grow our most important customer relationships: a Critical Accounts program that catches at-risk accounts early and drives them to a durable resolution, and a Customer Health Platform, an AI-powered one-stop shop for customer insights, combining health, adoption, engagement, and experience data with proactive risk identification and recommended actions. Design the path for Critical Accounts to move beyond human nomination alone, working with Customer Health to define the signals and thresholds that proactively detect at-risk accounts and surface them for the cohort, so nominations come from both human judgment and the platform''s early-warning detection.
Complex Accounting Manager Highgate Hotels LPComplex Accounting ManagerDenver, COHighgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. Maintain an efficient collection process to include organized filing and tracing system, issuing letter, monitoring returned checks and charge backs, performing collection calls and preparing bad debt write-offs.
NewAccount Manager - State Farm Agent Team Member Damon Coates - State Farm AgentAccount Manager - State Farm Agent Team MemberWestminster, COFull timeAs Account Manager - State Farm Agent Team Member for Damon Coates - State Farm Agent, you are vital to our daily business operations and customers’ success. I stay involved in the local community and value building relationships both inside and outside the office.
Client Account Manager - Experiences Pacific Journey ConsultingClient Account Manager - ExperiencesColorado Springs, ColoradoRemoteThis fully remote position involves supporting clients with planning and booking travel experiences, while working closely with a professional team and reporting to a team lead. We are seeking motivated and detail-oriented individuals to join our team as Client Account Managers – Experiences .
Account Manager - State Farm Agent Team Member Mike Wuest - State Farm AgentAccount Manager - State Farm Agent Team MemberColorado Springs, COFull timeROLE DESCRIPTION: As Account Manager - State Farm Agent Team Member for Mike Wuest - State Farm Agent, you are vital to our daily business operations and customers’ success. ABOUT OUR AGENCY: This busy insurance and financial services office has a passion to make a difference in the lives of others and better the community.
Account Manager ServproAccount ManagerGolden, Nevada$75,000–$100,000 / yearWe’re seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. Job Summary: The Account Manager will play a critical role in driving the growth of our restoration services by building and maintaining strong relationships with key referral accounts.
Territory Account Manager, Enterprise AV - Rocky Mountains NETGEAR IncTerritory Account Manager, Enterprise AV - Rocky MountainsCORemoteNETGEAR is seeking a results-driven Territory Account Manager to lead sales and business development efforts within key accounts, driving adoption of our industry-leading network technology across the commercial and broadcast verticals. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together.
Account Manager II Honeywell International IncAccount Manager IIDenver, CO$86,400–$108,000 / yearYour expertise in Security & Access Solutions, Building Management Systems (BMS), Energy Management Systems (EMS), solution-based sales, account management, problem-solving, and strategic thinking will directly impact the company''s sales performance and contribute to its overall business growth and market leadership in the Hospitality industry. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
PFS Account Manager I Pinnacle Bank/Bank of ColoradoPFS Account Manager IGreenwood VIllage, Colorado$29.81–$36.06 / hourGENERAL SUMMARY: The Account Manager independently manages client accounts, serves as the primary client contact, and provides strategic insurance guidance while overseeing the full servicing lifecycle. Communicate effectively in-person and otherwise with all coworkers and customers, both during regular business hours and before and after regular business hours, if necessary.
NewNavy Client Account Manager AECOMNavy Client Account ManagerDenver, COThe NAVY/NAVFAC CAM will be responsible for client relations, market analysis, strategy development, positioning, capture and management of NAVY/NAVFAC contracts primarily within the NAFAC Pacific Area of Operations (NAVFAC Pacific, NAVFAC Hawaii, NAVFAC Far East, NAVFAC Marianas, NAVFAC Southwest, NAVFAC Northwest, NAVFAC EXWC and other Systems Commands and, on occasion, support the Navy/NAVFAC Director with client visits and interface with NAVFAC HQ. The NAVY/NAVFAC CAM is the advocate for AECOM's Navy programs that provide a host of professional technical services, to include but not limited to FMS, MILCON, and SRM design; Master Planning; other AE Services; Environmental Services (restoration, planning/NEPA, compliance); Energy Performance Services, Construction Management and Construction Quality Assurance.
Manager, Field Sales - AEC Rand Worldwide IncManager, Field Sales - AECEnglewood, CO$110,000–$120,000 / yearLead, mentor, and grow a high-performing sales team focused on selling IMAGINiT solutions including Autodesk Construction Solutions, Bluebeam, Leica, IP, and Consulting Services. This is a high-impact leadership role focused on developing people, scaling revenue, and driving long-term customer value in the construction industry.
Senior Preconstruction Manager Bryan Construction IncSenior Preconstruction ManagerCentennial, CO$155,000–$175,000 / yearLead and own the full preconstruction lifecycle from pursuit through award, including directing RFP strategy, messaging, and content in partnership with the proposal team; leading all preconstruction and interview preparation meetings; and serving as the single-point leader responsible for coordination, decision-making, and continuity until project award and/or transition to buyout. The Senior Preconstruction Manager acts as a trusted advisor to clients and design partners, ensuring that each pursuit enters construction with a clearly defined scope, accurate financials, and a coordinated plan that aligns with both client goals and organizational capabilities.
Account Manager BrightViewAccount ManagerColorado Springs, CO$75,000–$85,000 / yearCustomarily and regularly spends more than half of the time working away from BrightView’s places of business, walking job sites, selling and obtaining orders or contracts for BrightView’s services. + The Account Manager serves as the primary point of contact for a portfolio of landscape maintenance clients, building long-term relationships that promote client satisfaction, retention, and ancillary sales.
Technical Account Manager Proximus plcTechnical Account ManagerCOOur comprehensive suite of solutions - from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement - enables businesses and communities to thrive. We are looking for a Technical Account Manager (TAM) who will be responsible for understanding customers'' technical needs through effective requirements gathering and providing high-level consultative support.
Account Manager - State Farm Agent Team Member Bill Knight - State Farm AgentAccount Manager - State Farm Agent Team MemberDenver, COFull timeAs Account Manager - State Farm Agent Team Member for Bill Knight - State Farm Agent, you are vital to our daily business operations and customers’ success. You grow our agency through meaningful customer relations and acting as a liaison between customer needs and agency departments.
Specialty Account Manager, Symbravo (Fort Collins, CO) Axsome TherapeuticsSpecialty Account Manager, Symbravo (Fort Collins, CO)Fort Collins, CO$100,000–$150,000 / yearOur industry-leading neuroscience portfolio includes FDA-approved treatments for major depressive disorder, agitation associated with dementia due to Alzheimer’s disease, excessive daytime sleepiness associated with narcolepsy and obstructive sleep apnea, and migraine, as well as multiple novel product candidates addressing a broad range of serious neurological and psychiatric conditions that impact over 150 million people in the United States. Axsome Therapeutics is seeking a Specialty Account Manager (SAM) to execute commercial activities for an assigned geography, establish relationships with customers, and ensure successful promotion of SYMBRAVO, an oral acute migraine medication.
Territory Account Manager Syneos Health IncTerritory Account ManagerGreeley, COTogether we share insights, use the latest technologies and apply advanced business practices to speed our customers' delivery of important therapies to patients. Selecting us as an employer secures a career in which you're guaranteed to: Collaborate with passionate problem solvers Partner with the most diverse team of experts in the industry.
Key Account Manager Syneos Health IncKey Account ManagerDenver, COTogether we share insights, use the latest technologies and apply advanced business practices to speed our customers' delivery of important therapies to patients. Selecting us as an employer secures a career in which you're guaranteed to: Collaborate with passionate problem solvers Partner with the most diverse team of experts in the industry.
NetSuite Account Manager Oracle CorpNetSuite Account ManagerDenver, CO$26.97–$45.29 / hourYou'll maintain relationships within a portfolio of NetSuite customers to ensure the continued adoption and expansion of NetSuite's cloud-based business operations system, including Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), Professional Service Automation (PSA), and eCommerce. Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle''s differing products, industries and lines of business.
Specialty Account Manager, Symbravo (Casper, WY) Axsome TherapeuticsSpecialty Account Manager, Symbravo (Casper, WY)Fort Collins, CO$100,000–$150,000 / yearOur industry-leading neuroscience portfolio includes FDA-approved treatments for major depressive disorder, excessive daytime sleepiness associated with narcolepsy and obstructive sleep apnea, and migraine, and multiple late-stage development programs addressing a broad range of serious neurological and psychiatric conditions that impact over 150 million people in the United States. AxsomeTherapeuticsisseekingaSpecialtyAccountManager(SAM)toexecutecommercialactivitiesfor an assignedgeography,establishrelationshipswithcustomers, and ensure successful promotion of SYMBRAVO, an oral acute migraine medication.
Account Manager - State Farm Agent Team Member Hunter Roach - State Farm AgentAccount Manager - State Farm Agent Team MemberLittleton, CORemoteFull timeHunter Roach State Farm is seeking a driven Account Manager to help grow our business through value-based conversations and exceptional customer experiences. This fully remote role offers excellent earning potential, comprehensive training, and clear career growth opportunities.
Outbound Sales Development Representative Builder PrimeOutbound Sales Development RepresentativeWestminster, ColoradoStrong Culture : Through the use of platforms like Bonusly, the Coffee Chat slack app, and other events and initiatives (both virtual and in-person), we strive to make work both a place where you can do the best work of your career AND have fun. Stay sharp – Become a product expert who can speak confidently about how we solve real problems for our customers, with access to developmental opportunities like sales book clubs and training programs.
GTM Engineer: Pipeline and Revenue Generation Equinix IncGTM Engineer: Pipeline and Revenue GenerationDenver, COWe are looking for a builder to elevate how Equinix identifies, engages, and converts new opportunities, designing the automations and AI-powered systems that fuel top-of-funnel pipeline generation across both demand generation and sales development motions. Act as a trusted advisor to individuals across the GTM organization who are already building their own agents and automations, helping them mature those citizen-built solutions into scalable, governed, production-ready capabilities.
GTM Engineer: Pipeline And Revenue Generation Equinix, Inc.GTM Engineer: Pipeline And Revenue GenerationDenver, COWe are looking for a builder to elevate how Equinix identifies, engages, and converts new opportunities, designing the automations and AI-powered systems that fuel top-of-funnel pipeline generation across both demand generation and sales development motions. Act as a trusted advisor to individuals across the GTM organization who are already building their own agents and automations, helping them mature those citizen-built solutions into scalable, governed, production-ready capabilities.
Localization Product Strategist, gTech, Solutions Consulting Google LLCLocalization Product Strategist, gTech, Solutions ConsultingBoulder, COWe achieve this by meeting partners and consumers where they are with support and help, representing their needs with our product partners and proposing fixes and features that elevate their engagement with Google"s diverse product ecosystem. In an industry increasingly driven by advanced AI and language models, the Localization team ensures Google"s ideas and products look, feel, and sound natural to users globally.
Customer Engineer, Federal Civilian Agencies, Google Public Sector Google LLCCustomer Engineer, Federal Civilian Agencies, Google Public SectorBoulder, COShare in-depth Google Cloud expertise to support the technical relationship with customers, including technology advocacy, supporting bid responses, product and solution briefings, proof-of-concept work, and partnering directly with product management to prioritize solutions impacting customer adoption to Google Cloud. You will help prospective and existing customers and partners understand the power of Google Cloud, develop creative cloud solutions and architectures to solve their business issues, engage in proofs of concepts, and troubleshoot any technical questions and roadblocks.
Innovation and Strategy Lead, Delta, Google Cloud Google LLCInnovation and Strategy Lead, Delta, Google CloudBoulder, COYou will combine human-centered design strategy, cross-sector innovation methodology, and deep AI and agentic technology expertise to translate complex enterprise challenges into transformative, production-ready solution roadmaps. As an Innovation and Strategy Lead within the Delta Innovation practice at Google Cloud Consulting, you will be a key leader driving cross-industry digital transformations for Google Cloud's most strategic global enterprise clients.
Data Engineer, gTech Users and Products Engineering Google LLCData Engineer, gTech Users and Products EngineeringBoulder, CO1 year of experience designing data pipelines, and dimensional data modeling for synch and asynch system integration and implementation using internal (e.g., Flume, etc.) and external stacks (DataFlow, Spark, etc.). We achieve this by meeting partners and consumers where they are with support and help, representing their needs with our product partners and proposing fixes and features that elevate their engagement with Google"s diverse product ecosystem.
Practice Customer Engineer, Applied AI, Google Public Sector Google LLCPractice Customer Engineer, Applied AI, Google Public SectorBoulder, COShare in-depth AI/ML expertise to support the technical relationship with customers, including technology advocacy, supporting bid responses, product and solution briefings, proof-of-concept work, and partnering directly with product management to prioritize solutions impacting customer adoption to Google Cloud. You will help prospective and existing customers and partners understand the power of Google Cloud, develop creative cloud solutions and architectures to solve their business challenges, engage in proofs of concepts, and troubleshoot any technical questions and roadblocks.
Strategy and Operations Analyst, YouTube Ads GTM Google LLCStrategy and Operations Analyst, YouTube Ads GTMBoulder, CONote: By applying to this position you will have an opportunity to share your preferred working location from the following: Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; New York, NY, USA; Los Angeles, CA, USA; Mountain View, CA, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA. Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
NewPhysical Security Tooling Specialist, GSRS Security Systems and Technology Google LLCPhysical Security Tooling Specialist, GSRS Security Systems and TechnologyBoulder, COBy collaborating cross-functionally with end users, stakeholders, leadership, and peers, you will transform complex requirements into intuitive and impactful tools, utilizing metrics to demonstrate real-world performance and return on investment (ROI). You will serve as the technical bridge between elegant frontend user interfaces and dynamic backend infrastructure, strategically embedding Google's AI and Large Language Model (LLM) technologies to accelerate automation for efficiency and effectiveness.