Vice President, Provider Services Sales and Business Development

Overview

The Vice President, Provider Services Sales and Business Development is a senior growth executive responsible for accelerating referral growth, expanding market share, and developing innovative partnerships across VNS Health's home-based care portfolio, including Home Care, Hospice, Personal Care, Behavioral Health, and Medical Care at Home. This leader brings a modern, data-driven approach to sales in home-based care-combining deep market insight, disciplined execution, and strong cross-functional alignment to drive both referral growth and admission conversion performance. The VP builds and leads a high-performing sales organization focused on measurable outcomes, new growth pathways, and differentiated value in an increasingly competitive and value-based healthcare landscape.

What We Provide

• Referral bonus opportunities
• Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
• Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life and Disability
• Employer-matched retirement saving funds
• Personal and financial wellness programs
• Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
• Generous tuition reimbursement for qualifying degrees
• Opportunities for professional growth and career advancement
• Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

What You Will Do

Growth Strategy & Market Leadership

• Define and execute a comprehensive B2B growth strategy across all home-based care service lines, with clear priorities by market segment, referral source type, and geography.
• Lead market segmentation and targeting strategies (e.g., health systems, SNFs/ALFs, physicians, payers, community-based organizations).

Identify and pursue new growth channels.

• Translate competitive intelligence, utilization trends, and population health needs into actionable growth initiatives.

• Drive growth through innovative care models and programs aligned with market demand, in partnership with clinical and operational leaders.

Sales Performance & Sales Operating Excellence

• Build and maintain a high-accountability sales culture with clear expectations and performance metrics.

• Recruit and develop top sales talent with expertise in healthcare and consultative selling.

• Coach leaders and frontline staff on modern sales capabilities, including data use, segmentation, and value-based selling.

• Foster a culture of accountability, urgency, and continuous improvement.

• Establish best-in-class sales operating rhythms (e.g., pipeline management and forecasting); define and monitor KPIs

Referral Development & Strategic Partnerships

• Oversee strategy and engagement across all referral channels, ensuring tailored approaches by segment and local market.

• Build and maintain executive-level relationships with key partners (health systems, post-acute facilities, large physician groups).

• Promote strategic account management (focused on long-term value creation) where possible vs. transactional referral management.

Develop and scale preferred provider relationships where appropriate.

Sales-Operations Partnership

• Partner closely with Operations and Intake to ensure seamless referral-to-admission processes and maximize conversion.

• Identify breakdowns in access, responsiveness, or capacity and drive cross-functional solutions.

• Align sales messaging with actual clinical capabilities, service differentiation, and patient outcomes.

• Ensure feedback loops between referral sources and operations are tight and actionable.

Compliance and Other

• Ensures that BD Sales is in compliance with all regulatory requirements and VNS Health Quality Management processes.

• Performs all duties inherent in a senior managerial role. Approves staff hirings, salary actions, promotions, terminations and oversees orientation/training to facilitate the professional growth and development of department staff.

Qualifications

Education:

Bachelor's Degree required

Work Experience:

10+ years of progressive leadership in healthcare sales, business development, or growth strategy required

5+ years of people management experience required

Demonstrated success driving growth in home-based care, post-acute care, or adjacent sectors required

Proven ability to lead sales transformation-not just maintain performance

Experience building partnerships with health systems, physicians, and value-based entities

Deep expertise in segmented, data-driven sales models

Strong understanding of home-based care operations and referral dynamics

Ability to integrate sales strategy with clinical value propositions and outcomes

Executive presence with strong influencing and negotiation skills

Results-oriented leader with a bias for action and accountability

Pay Range

USD $304,800.00 - USD $406,300.00 /Yr.

About Us

VNS Health has been committed to meeting the needs of New Yorkers for over 130 years. We're one of the largest nonprofit home- and community-based health care organizations in the country, and today, more than 11,500 team members work together to make a difference in the lives of more than 99,000 patients and members on any given day.