Vice President, Performance Marketing
About the Company
Top-tier organization in the consumer services industry
Industry
Consumer Services
Type
Privately Held
About the Role
The Company is in search of a Vice President, Enterprise Digital Marketing with a proven track record in creating and managing digital marketing strategies that drive revenue growth. The successful candidate will be tasked with the development and execution of digital marketing programs across various brands, with a primary focus on paid search, shopping engines, display, paid social, affiliate, and video advertising. This role demands a deep understanding of digital marketing platforms, ecosystems, and the evolving MarTech/AdTech landscape. The Vice President will be responsible for driving growth, innovation, and achieving sales and ROI objectives, and must be highly collaborative, possess strong communication and presentation skills, and be adept at working with teams across different geographies and skill sets.Applicants for the Vice President, Enterprise Digital Marketing position at the company should have a minimum of 10 years' digital marketing experience, with at least 5 years' in paid search, affiliate, and display channels. A strong sense of marketing analytics and the ability to derive actionable insights from complex data is essential. The role requires the ability to partner with a broad spectrum of staff, from senior management to brand-based marketing teams, and experience in leading and managing teams to achieve online performance-based media objectives. The ideal candidate will have exceptional communication skills, the ability to multitask, and a proven ability to work in a fast-paced, entrepreneurial environment. Advanced computer skills are also a necessary requirement for this position.
Functions