Vice President of Marketing
About the Company
Pioneering private art & design university
Industry
Higher Education
Type
Educational Institution
Founded
1929
Employees
1001-5000
Categories
Specialties
About the Role
The Company is in search of a Vice President of Marketing to spearhead the development and execution of a comprehensive marketing strategy. The successful candidate will be a strategic leader with a proven track record in marketing, growth, and customer acquisition, particularly within the context of higher education and the creative industries. Key responsibilities for this role include leading the marketing efforts across the prospective student journey, from awareness to retention, and partnering with various departments to optimize lead quality and overall funnel performance. The role demands a leader who can establish and monitor key performance measures, lead marketing across multiple channels, and build a culture of testing and learning. The Vice President will also be responsible for strengthening the company's market position, advancing enrollment objectives, and maximizing the impact of marketing investments.Applicants for the Vice President of Marketing position at the company should have a background in higher education, with a focus on education technology, consumer services, and other sectors with complex customer journeys. The ideal candidate will have significant leadership experience in marketing or a related field, a deep understanding of performance marketing, and a proven ability to manage substantial marketing investments. A hands-on approach, strong analytical skills, and the ability to translate data into actionable strategies are essential. The role requires a leader who is both strategic and operational, with the capacity to work closely with senior leadership and various stakeholders to ensure the marketing strategy is aligned with the company's mission and long-term sustainability.
Hiring Manager Title
President
Functions