User Acquisition, Creative Strategy Manager
Atlanta, Georgia, United States
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At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
Job Overview:
PrizePicks is looking for a highly creative and performance-driven User Acquisition Creative Strategy Manager to support and execute creative strategy as a core driver of growth across paid acquisition channels.
This role sits at the intersection of creative, growth marketing, and analytics - owning execution across the full lifecycle of performance creative from ideation through production, testing, and optimization. You will partner closely with the Senior Manager, Content Strategy to bring creative strategies to life across paid social, display, and search.
This is a high-impact individual contributor role with clear growth potential into leadership. You'll play a critical role in scaling what works, improving how we test, and helping shape the future of creative performance at PrizePicks.
If you thrive in a sports-obsessed & fast-moving environment, love testing and iterating at scale, and see creative as the biggest lever for growth, this role is for you.
Key Responsibilities:
Creative Strategy & Ideation
Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in partnership with the Senior Manager, Content Strategy
Translate business goals, product launches, and sports seasonality into clear, actionable creative roadmaps
Generate and scale high-impact concepts across static, video, and playable formats
Testing & Optimization
Execute against the creative testing roadmap using a build-measure-learn approach
Design and run experiments to identify winning creative variables (messaging, hooks, formats, audiences)
Use performance data to rapidly iterate and scale top-performing concepts
Creative Production & Operations
Lead day-to-day creative development, including briefing, production, feedback, and delivery
Support and help lead in-person creative shoots, including working with high-profile talent, guiding on-set execution, and ensuring outputs align with performance goals
Manage relationships with external creative and media agencies, including scope, timelines, and output quality
Increase creative volume and velocity while maintaining high performance standards
Willingness to travel for shoots throughout the year, including occasional weekend work based on production schedule
Cross-Functional Collaboration
Partner with Digital Acquisition, Product Marketing, Creative, Analytics, Product, and Legal teams to align on strategy and execution
Act as a key point of contact for acquisition creative across internal and external stakeholders
Performance & Reporting
Define and track KPIs to measure creative effectiveness (e.g., CPA, CPI, CTR, CVR, hook rate)
Deliver clear, data-driven insights and recommendations to leadership
Identify new opportunities through industry trends, platform changes, and emerging technologies
What We're Looking For
5+ years of experience in performance marketing, creative strategy, or growth marketing
Proven track record of developing and scaling creative that drives measurable user acquisition growth
Deep understanding of paid social and digital advertising platforms, including creative best practices by channel
Strong analytical mindset with experience using data to inform creative decisions and optimization
Experience executing creative testing frameworks and experimentation at scale
Hands-on experience working with creative production (in-house or agency)
Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus
Familiarity with analytics and attribution tools (e.g., Tableau, AppsFlyer)
Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail
Strong communication and stakeholder management skills, including experience presenting to senior leadership
Highly organized, proactive, and comfortable operating in a fast-paced environment
Nice to Have:
Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps
Experience leveraging AI tools to accelerate creative ideation, production, and iteration
Success in This Role Looks Like
Increased creative output and testing velocity across channels
Measurable CPA improvements in acquisition efficiency driven by creative
A scalable, repeatable creative testing framework
Consistent pipeline of high-performing concepts that unlock new audiences
Strong partnership with senior leadership to effectively execute against creative strategy
Why This Role is Exciting
Creative is a primary growth lever at PrizePicks - you'll have real ownership and impact
Clear path to grow into a leadership role as you demonstrate impact and ownership
Opportunity to operate at scale across multiple high-growth channels
Fast iteration environment with strong cross-functional collaboration
Ability to shape and influence creative strategy within a rapidly growing business
Benefits you'll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this