Technical Sales - Industrial Power - Richmond, VA

Technical Sales Representative

Join a growing international manufacturer. Enjoy the benefits of a small-company culture with global resources.

Our client is an established international manufacturer specialising in industrial electrical connectivity products, cable termination solutions, crimping and cutting tools, and application-focused power distribution technologies. Serving industrial end users, electrical contractors, manufacturers, and distribution partners, the business has built a strong reputation for quality, technical expertise, and customer support. With a manufacturing heritage rooted in Europe and a growing North American presence, the company combines the agility of a smaller organisation with the stability and resources of a global enterprise. Employees benefit from direct access to leadership, a collaborative family-oriented culture, and the opportunity to make a visible impact on business growth. The organisation is investing heavily in its commercial expansion strategy and sees substantial untapped potential throughout Richmond, Virginia and surrounding regions. This position represents a critical hire focused on developing new opportunities, increasing market share, and establishing long-term customer relationships. The business promotes an autonomous environment where sales professionals are empowered to create and execute their own territory strategies without excessive management oversight. Employees are trusted to identify opportunities, develop customer relationships, and drive revenue growth while receiving strong operational, technical, and product support.

As a Technical Sales Representative, you will:

• Drive new business development activities throughout Richmond, Virginia and assigned territories.
• Develop and execute territory growth plans to increase revenue and market share.
• Manage and expand relationships with existing customers and strategic accounts.
• Prospect industrial facilities, electrical contractors, distributors, and power industry customers.
• Conduct product demonstrations and technical presentations.
• Provide application support and technical guidance to customers.
• Identify whitespace opportunities and convert prospects into long-term clients.
• Collaborate with distribution partners to accelerate product adoption.
• Build and maintain a healthy sales pipeline through effective opportunity management.
• Track customer activity, opportunities, and forecasts within the CRM system.
• Deliver quota achievement through a consultative, value-based sales approach.
• Represent the company at customer visits, industry events, and field demonstrations.

The ideal Technical Sales Representative will possess:

• Proven success in technical sales, industrial sales, or business development.
• Experience selling industrial electrical, connectivity, tooling, power distribution, automation, or related products.
• Strong new business development and prospecting skills.
• A hunter mentality with a demonstrated ability to win new customers.
• Experience managing a sales territory and developing growth strategies.
• Technical aptitude and the ability to explain complex solutions to customers.
• Strong presentation and product demonstration skills.
• Experience working with distributors, manufacturers, contractors, or industrial end users.
• Excellent communication, relationship-building, and negotiation abilities.
• Self-motivation, resilience, and the ability to work independently in a field-based environment.

What's on Offer:

Compensation

• Base salary: $80,000 - $130,000
• Target annual bonus: $25,000
• Performance multipliers providing additional earning potential

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Company-paid deductible support
• 6% company retirement contribution

Career Growth

• Opportunity to help establish and grow a strategic territory.
• Significant market whitespace for business development success.
• High visibility within a growing sales organisation.
• Potential future leadership opportunities as regional expansion continues.
• International training and product exposure through global operations.

Working Environment

• Remote, field-based position.
• Strong autonomy and ownership of territory strategy.
• Supportive and collaborative culture.
• Limited micromanagement and entrepreneurial sales environment.
• Access to technical resources and product experts.

Travel

• Approximately 75% travel throughout the territory.

Location

• Richmond, Virginia
• Territory focused throughout Virginia
• Field-based role covering Richmond, Virginia and surrounding areas
• Remote position with regular customer travel across Richmond, Virginia