Sr. Program Strategy & Activation Manager

Sr. Program Strategy & Activation Manager

About TireHub:

At TireHub we move more than tires - we move businesses forward, support communities, and help keep America rolling. And behind it all? Our people. We call them Hubbers - because they're at the center of everything we do. From behind the wheel to the warehouse floor, from customer calls to corporate strategy, every Hubber plays a role in something bigger than themselves. And we show up every day ready to say yes - to challenges, to each other, and to getting it done right.

Role Summary:

The Sr. Program Strategy & Activation Manager is responsible for ownership of TireHub programs, predominately TireHub Plus and its vendor ecosystem of benefits, tools, and services designed to drive dealer engagement and revenue growth. As a Sr. Program Strategy & Activation Manager, you own the end-to-strategy strategy vendor relationships, financial performance, field enablement, and cross-functional execution that makes programs successful.

This role will own and set strategy, run execution, and continuously improve program performance, with creditability and follow-through to algin senior leadership and hold vendors accountable.

This role will report to Sr. Leader, Programs and Field Sales Activation.

When you say YES to something bigger:

• Choose your day one benefits which include a no cost health insurance option
• TireHub funded Health Savings Account
• Additional benefit options including TireHub paid short/long term disability and life insurance benefits
• Paid vacation and holidays
• Parental leave programs
• Build your financial future with 401k including TireHub match
• Access to tire discounts, perks, and so much more!
• Enjoy access to the TireHub headquarters location in Ravinia Plaza including free parking, free gym, convenient restaurants, outdoor spaces, special events and more.

The individual must exhibit the following core TireHub commitments:

• Approachable - If a company could smile, we would. Instead, we rely on our people to show it. We care about each other and our customers because we know business only gets done right when people respect each other and value relationships.
• Adventurous - What TireHub is set up to do is intentionally outrageous. So, we readily embrace challenges with the courage to introduce new ideas and the ambition to build something unique.
• Relentless - We tackle our work with energy. We deliver on our commitments with enthusiasm. And we dont give up until we get to the end.
• Speedy - Speed is the currency in the tire industry. When we commit to a job, we get the job done - and we do it fast.

Role Specifics:

Program Ownership and Leadership:

• Owns TireHub owned loyalty programs, predominately TireHub Plus, but also strategy, roadmaps, and all day-to-day execution.
• Drives cross-functional alignment across Sales, Marketing and Operations.
• Leads biweekly leadership reviews, delivers monthly performance summaries with strategic recommendations.
• Builds and executes go-to-market plans tied to revenue, dealer engagement, and profitability KPIs.

Financial Leadership & Reporting:

• Owns weekly program financial reporting and monthly performance summaries.
• Manages program budget, tracks and reconciles vendors spend.
• Provides actionable ROI and program health insights to senior leadership.

Vendor Management

• Owns vendor selection, contracts, reviews, day-to-day communications, and ensuring they deliver on service level agreements.
• Runs monthly vendor business reviews, making clear recommendations on inclusion, expansion, or removal.
• Negotiates contracts and holds vendors accountable to SLAs and performance expectations.

Field Activation and Engagement Enablement & Training

• Maintains and evolves all training content, playbooks, and field communications.
• Owns designs and delivers structured enablement that drives dealer value realization, high adoption rates, and consistent program messaging.

Operations & Compliance:

• Owns program documentation, SLAs, contracts, and invoicing.
• Ensures end-to-end precision and audit readiness.

Continuous Improvement:

• Establishes a robust cadence of A/B tests, pilots, and iterative enhancements.
• Surfaces learnings, scale what works, and sunset ineffective tactics.

Training & Compliance:

• Ensures individual personal adherence to TireHub policies, procedures, and guidelines.
• Completes ongoing training requirements through in-person, virtual or computer-based learning modules as assigned.
• Performs other duties as assigned by their supervisor or another member of Leadership.

Competencies:

• Strategic Thinking: Understands and processes complex information and exercises sound judgement, considering the situation, the issues, the key players and the levels of authority involved. Proposes courses of action that further the objectives, priorities and vision of the organization.
• Entrepreneurship/Entrepreneurship: Recognizing (market or business) opportunities for current/new products/services and finance, considering them in a businesslike manner (profit focus, cost savings, delivery timing) and taking actions; taking risks and achieving a business advantage.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer Focus: Knowing the (internal and external) customer business needs and acting; accordingly, anticipating customer needs and giving high priority to customer satisfaction and customer service.
• Resourcefullnes: Securing and deploying resources effectively and efficiently.
• Nimble Learning: Actively learning through experimentation when tacking new problems, using both successes and failures as learning fodder.
• Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Teamwork: Working as a productive member of a cohesive group toward a common goal and contributing to team development and effect team dynamics.
• Results oriented - Being persistent and showing perseverance in achieving concrete and tangible results out of personal responsibility; getting optimum results from situation and being ready to act and show tenacity in case of obstacles or resistance.

Education/Experience:

• Bachelor's degree in Marketing, Sales, or related field required.
• 8+ years' experience managing marketing, channel, or partner programs with demonstrable end-to-end ownership.
• Proven track record of running complex programs independently with minimal supervision.
• Strong financial acumen, budget management, ROI analysis, and performance reporting.
• Exceptional vendor and stakeholder management, experience negotiating contracts and driving vendor accountability.
• Experience in automotive, aftermarket, retail, or distribution channels.
• Familiarity with CRM/PRM tools, project management platforms (e.g., Asana, Jira) and BI tools (e.g., Tableau, Excel).
• Experience creating field high-impact field enablement programs and training materials.

Required Knowledge, Skills, and Abilities:

• Strategic and analytical mindset with the ability to translate data into actionable insights.
• Organized and deadline-driven with a bias for action and comfort with ambiguity.
• Excellent presentation skills to include presentation to senior leadership.
• Experience designing high-impact field enablement programs and training materials.
• Exceptional communications skills across audiences, to include senior leadership.
• Owns outcomes, delivering consistent timely reporting with precision.
• Demonstrates proactive problem-solving, accountability, and measurable program improvements (ROI, adoption).
• Drives dealer value realization and program growth with minimal supervision.

Work Environment

• This is a fast-paced and dynamic operating environment.
• Most of the time is spent sitting, constantly viewing monitors in a comfortable position with frequent opportunity to move around. There may be occasions to move or lift light articles.
• Must be able to work flexible hours during routinely critical times to support the department.
• This role is based in our headquarters office in Dunwoody, GA and requires a strong in-person presence.
• Must be able to travel up to 50%.

TireHub will consider the employment of all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. TireHub maintains a drug-free workplace in accordance with state and federal law.