About the Role
As a Senior Talent Marketing Manager, you will set and lead marketing strategy for a portfolio of Talent Acquisition priorities across the Americas. This role requires high-level business judgment, deep marketing expertise, and the ability to operate effectively in significant ambiguity. You will own your area end-to-end: identifying the right problems to solve, designing strategy, directing execution through internal partnerships, and demonstrating impact through data.
You will think strategically and act decisively - setting direction, not just executing it - as a trusted marketing partner to senior Talent Acquisition and business leaders. You will bring broad general marketing capability (social, digital, content, paid, organic, events, employer brand) alongside strong program management, stakeholder influence, and business acumen to navigate complex, multi-stakeholder environments.
Scope is defined by your hiring manager and may span a significant geography, multiple lines of business, or a strategic marketing domain. Senior Talent Marketing Managers work at the intersection of strategy and execution - bridging business needs and marketing outcomes at scale.
Key job responsibilities
Define and own the talent marketing strategy for your assigned scope, working backwards from business hiring goals to build integrated, multi-channel plans
Act as a senior marketing thought partner for TA and business leaders, influencing resource prioritization and identifying where marketing drives greatest business impact
Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, Paid Marketing Services) - setting direction, maintaining quality, and driving performance
Operate with a high degree of ambiguity: synthesize incomplete information, identify the right questions, and make sound strategic decisions when the path forward is unclear
Analyze campaign and funnel performance at a strategic level; identify patterns, extract insights, and translate findings into actionable improvements
Build scalable, repeatable marketing solutions - templates, frameworks, and processes - adoptable across the team or organization
Manage complex stakeholder relationships across multiple levels of seniority, communicating strategy, trade-offs, and results with clarity and confidence
Own a regular cadence of reporting on the performance of your owned space across weekly, monthly, and quarterly business reviews
Mentor junior team members, contributing to team capability and culture, and participate in the team"s hiring process
Required Skills
Marketing with business acumen - connecting marketing decisions to business goals and communicating in terms of hiring impact
Executive stakeholder management - influencing and aligning complex stakeholder landscapes at senior levels (Directors, VPs)
Program management - leading multiple complex, cross-functional programs simultaneously in a fast-paced environment
Strategic thinking in ambiguity - defining the problem, shaping the approach, and delivering results with incomplete information
Integrated marketing strategy leadership - proven track record developing and leading end-to-end marketing strategies
Data-driven decision making - strong analytical skills and comfort interpreting complex metrics to optimize performance
Foundational channel knowledge - working understanding of organic and paid social, content marketing, and digital platforms with ability to develop strategy across channels
7+ years of marketing experience with demonstrated progression in scope, complexity, and leadership
About the team
Amazon"s Attraction, Influence, and Marketing (AIM) organization is where marketing innovation meets talent acquisition. We use data-driven insights, emerging social strategies, and integrated campaigns to build Amazon"s employer brand at scale.
The Talent Marketing team within AIM works at the forefront of storytelling, technology, and employer marketing. We combine the creativity of a marketing agency with the strategic rigor of a global business, partnering with Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, and Paid Marketing Services to bring campaigns to life.
If you"re passionate about marketing, energized by ambiguity, and want to directly shape how Amazon attracts and hires the world"s best AI talent, this is the team for you.