Sr. Director, Head Of Brand Design (Hybrid)

The Sr. Director, Head of Brand Design will lead the execution and evolution of the brand's visual identity in all channels though a design lens. This senior creative leader will define and drive design strategy-spanning retail, digital, social, and packaging touchpoints-ensuring cohesion, craft, and innovation across every consumer-facing expression of the brand. This role will oversee the brand and design vision from ideation to execution.

Design Strategy & Brand Vision

• Define and execute a holistic design vision aligned with long-term brand strategy and marketing goals.

• Champion design concepts that authentically connect with the customer across print and digital platforms.

• Translate seasonal campaign direction into a unified 360° brand experience.

• Leverage consumer and cultural insights to inform creative decisions that drive engagement and deepen brand connection.

• Lead design innovation by exploring emerging trends, new formats, and timeless craft to keep the brand relevant and elevated.

Cross-Functional Partnership

• Partner with Brand Marketing, Digital, Photo and Visual teams to ensure design direction supports business goals and strengthens brand distinction.

• Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.

• Encourage cross-functional alignment between design execution, marketing strategy, and brand storytelling.

• Partner with creative production teams to implement efficient processes that enable high-quality, impactful output.

Team Leadership & Development

• Build and inspire a world-class design organization through mentorship and empowerment, attracting and retaining exceptional talent with a focus on growth, curiosity, and collaboration.

• Requires designated hybrid in-office work schedule

• Travel required for photo shoots and between office locations

Required for All Jobs

• Performs other duties as assigned
• Complies with all policies and standards

Education Level

Education Details

Required/

Preferred

Bachelor's Degree

Bachelor of Fine Arts in Graphic Design, Design or Advertising

Required

Experience

Experience Details

Required/

Preferred

8+ years

Progressive design direction experience within luxury fashion, lifestyle, apparel, or agency environments

Required

Proven track record executing integrated creative campaigns across multiple channels with exceptional craft and consistency.

Required

KNOWLEDGE, SKILLS & ABILITIES

Technical Proficiency

• Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro), Figma, Capture One, Keynote, and G-Suite.

• Expertise in design and digital best practices with a strong understanding of omnichannel marketing.

• Exceptional eye for typography, composition, and detail with an innovative, forward-thinking creative sensibility.

Leadership & Collaboration

• Experience developing and mentoring diverse, high-performing creative teams.

• Strong ability to build trust and alignment across internal partners and external agencies.

• Thrives in ambiguity; challenges convention and continuously evolves their approach in fast-paced, high-volume environments.

• Strong portfolio demonstrating elevated branding, campaign development, typography, and print expertise.

• PHYSICAL DEMANDS

• Available and able to travel for photoshoots

• Monthly travel to Charlotte required

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

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Pay Range

$170,000 - $190,000

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.