Sr Communications Specialist

Hands-on experience in a marketing automation/email platform (Eloqua preferred, Marketo, Pardot, or similar considered), including campaign builds within pre-established templates and guidelines, including QA and testing. Serve as communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives.

JOB TITLE: Sr Communications Specialist
LOCATION: Remote
PAY RANGE: $31 - $34/hr.
DURATION: 4 Months

Job Qualifications:

• Experience executing funnel and lifecycle marketing campaigns, with an understanding of customer experience and how contacts move between stages.
• Hands-on experience in a marketing automation/email platform (Eloqua preferred, Marketo, Pardot, or similar considered), including campaign builds within pre-established templates and guidelines, including QA and testing.
• Working knowledge of audience segmentation and how data structures drive personalization and targeting.
• Familiar with managing lead qualifications against defined scoring and routing criteria; Salesforce experience preferred.
• Comfortable holding complexity across multiple concurrent, always-on campaigns, including contact suppression logic and avoiding cross-program conflicts.
• Ability to setup relevant tracking (UTM) as well as identify and report meaningful metrics and suggest optimizations to existing campaigns.

Job Description:

• Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.
• Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leveraging all communication opportunities.
• Responsible for communication management for projects involving high priority, major company strategic initiatives and/or significant changes to existing marketing and communication strategies.
• Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications.
• Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s) or channel(s).
• Serve as communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives.
• Lead and/or participate in project meetings.
• Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups.
• Evaluate the impact of different communication channels and messaging strategies to ensure effective communications.
• Serve as account manager between creative teams and business partners.
• Initiate and manage creative strategy work, including some direct content development.
• Understand and leverage communication touch points for assigned audiences and/or projects.
• Ensure market positioning and approved key messages are adhered to.
• Manage communication projects, including tracking, reporting status, project budgets and measurement of tactics.
• Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, providing recommendations for improvement.
• Advise and recommend effective communication approaches.
• Write and edit copy for various communication pieces.
• Manage various communication processes and workflows.
• Working with manager, recommend tactical assignments of work for other team members to support strategic communication needs.

Job Specifications
Typically has the following skills or abilities:

• Bachelor's Degree in Marketing, Communications, or equivalent experience
• 4+ years experience in related communications work for a variety of mediums and customizing content to targeted audiences
• Project management experience
• Excellent written and verbal communication skills
• Ability to work with individuals from all levels of organization
• Proficient in word processing and desktop publishing applications

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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