Specialist, Ad Tech Services

WPP Plc

  • New York, NY
  • 3 days ago
  • $40,000–$75,000 Per Year

Highlights

Tagging & Tracking Mastery: Create and implement Floodlight tags in CM360, distribute ad tags to vendors within deadline, and ensure proper UTM execution across all tactics alongside Client and Media teams. From tag management in Google Campaign Manager 360 (CM360) to cross-functional troubleshooting and industry knowledge sharing, you will be a vital engine behind our digital media success.

Numbers & Facts

LocationNew York, NY
Salary$40,000–$75,000 Per Year

Description

Description

Position at CMI Media Group

Position Overview

Are you a detail-oriented digital media professional who thrives in a fast-paced environment? Compas is seeking a highly motivated Ad Operations Specialist to join our dynamic team.

In this role, you will play a mission-critical part in ensuring the flawless execution, technical setup, and delivery of digital advertising campaigns across our client portfolio. From tag management in Google Campaign Manager 360 (CM360) to cross-functional troubleshooting and industry knowledge sharing, you will be a vital engine behind our digital media success.

What You''ll Do

  • Campaign Lifecycle Management: Manage the end-to-end execution of digital ad campaigns, including trafficking, testing, tagging, and quality assurance.
  • Tagging & Tracking Mastery: Create and implement Floodlight tags in CM360, distribute ad tags to vendors within deadline, and ensure proper UTM execution across all tactics alongside Client and Media teams.
  • Standards & Compliance: Serve as an expert in IAB specifications, ensuring creative assets meet technical guidelines and internal processes are rigorously followed.
  • Vendor & Partner Collaboration: Work closely with programmatic engines, ad verification partners, and survey vendors to resolve discrepancies in reporting, trafficking, and creative assets.
  • Technical Troubleshooting: Identify, diagnose, and resolve technical issues across internal and external ad servers.
  • Industry Thought Leadership & Mentorship: Stay ahead of tech shifts (Cookie deprecation, Ad Verification, Programmatic, Dynamic Creatives) to educate internal teams, update Standard Operating Procedures (SOPs), and guide junior team members.

What You''ll Bring

  • Experience: 1+ years of experience in a digital media/ad operations specialist role.
  • Technical Knowledge: Working knowledge of Google Campaign Manager (CM360/GCM) and familiarity with various ad serving platforms and ad tech fundamentals.
  • Skills: Proficient in Microsoft Office Suite with exceptional organizational and multi-tasking abilities under tight deadlines.
  • Problem Solver: Proactive, self-motivated, and comfortable navigating ambiguity to anticipate challenges and troubleshoot technical issues.
  • Communication: Outstanding verbal and written communication skills with a knack for translating technical processes clearly to non-technical partners.
  • Mindset: Collaborative, adaptable, and customer-centric with a commitment to continuous learning and team success.

Why Join Compas?

  • Growth & Mentorship: Continuous opportunities for professional development and career progression.
  • Collaborative Culture: Work alongside supportive team members and industry experts in a dynamic setting.
  • Impact: Direct ownership over key ad tech processes for major digital campaigns.

The base salary for this position at the time of this posting may range from $40k to $75k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.

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