Social Media Manager (Multimedia Communications Specialist III)

Social Media Manager (Multimedia Communications Specialist III)

Salary

$66,496.75 - $76,306.55 Annually

Location

810 Union Street, Norfolk, VA

Job Type

Permanent Full-time

Job Number

14430

Department

Office of Communications and Marketing

Opening Date

10/28/2026

Closing Date

11/8/2026 11:59 PM Eastern

• Description
• Benefits
• Questions

Description

Norfolk, Virginia is Americas most authentic and urban waterfront city. Home to the worlds largest naval station and the business, arts, and cultural center of Coastal Virginia, Norfolk has been rated a top place to live, work, play, and raise a family by numerous publications. Working for the City of Norfolk is an opportunity to make a real difference in the lives of others. With our commitment to competitive pay and a strong retirement package, you can do good for your community and do well for yourself. Join a caring workplace that proudly celebrates uniqueness, authenticity, and a shared commitment to improving the lives of our residents.

Assists with coordinating and developing social media plans and strategies. Manages and creates content across all City-owned platforms. Performs administrative and related duties as required.

This position focuses on increasing resident engagement and ensures consistent, timely and effective communication across social media platforms. Managing these platforms effectively requires ongoing content development, strategic planning, audience engagement, monitoring, analytics and coordination. Position provides the necessary centralized oversight of the Citys social media presence, ensuring content is timely, accurate, accessible and aligned with organizational goals and brand standards.

Essential Functions

Essential functions include but are not limited to the following:

• Ensures City of Norfolk branding standards are upheld, coordinates video, photography and creative support for department projects. Provides relevant content for social media and updates City platforms as needed.
• Manages public relations by developing relationships with outside organizations and coordinating content.
• Creates original content which promotes and informs City services, programs and events. Writes copy and creates visuals that are appropriate for various City-owned platforms.
• Trains other departments with social media presence on posting and updating information on social media; develops and enforces guidelines; posts emergency and disaster information as needed.
• Performs administrative duties such as researching and writing reports/analytics, replying to inquiries and monitors social media for areas of concern/interest as well as trends.
• Remains up to date on all social media applications.
• Leads and oversees specific-project functions or initiatives.
• Perform administrative duties such as researching and writing reports, replying to inquiries regarding the City of Norfolks social media, reviewing and preparing statistical information.
• Leads and oversees specific project functions or initiatives.
• Performs all other duties as required.

Education/Experience

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelors degree or equivalent.

Required:

• 4 years of experience in communications or related field.

Additional Information & Requirements

• Valid Drivers License required.

Work Schedule: Monday - Friday Core Business Hours

• Regular full-time and permanent part-time employees may receive paid holidays, vacation and sick leave, employer paid pension plan, basic life insurance, voluntary participation in medical and dental, Section 457 deferred compensation, long-term disability, optional life insurance for self, spouse and children, medical and dependent care reimbursement plans, access to membership in credit union and employer provided parking.

• Special project/grant employees are generally eligible for the same benefits of regular full-time employees; however, retirement, life insurance and participation in health plans vary depending upon funding and authorization.

• Temporary/seasonal and part-time employees are generally only eligible for employer provided parking and access to membership in credit union.

• Retirement

If you are hired October 5, 2010, or after to a position with City of Norfolk Retirement System benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

If you are hired January 1, 2022, or after to a position with Virginia Retirement System (VRS) benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

• The Tuition Assistance Program is established to encourage employees toward continued self-development and education. Permanent full-time and permanent part-time classified, unclassified permanent, full-time special projects, and constitutional employees who have completed six months continuous service will be eligible to apply. The applicant's school of enrollment must be an accredited institution.

NOTE:

The benefits described above are broad generalizations. The specific benefits that an employee may be eligible for are governed by City regulations, as applicable to job type.

Non-City

Positions listed with a job type designation of "Non-City" are not subject to the benefits descriptions above. Refer to the content of the job posting for information regarding these positions.

01

The following Supplemental Questions are specific to the position for which you have applied to assist the hiring manager in screening applications for specific experience being sought. Please be specific in answering these questions as they will be used to evaluate which applications will be given further consideration in the process. Do not answer "see resume" or "see application" as these are not valid answers. Please note that if you are invited to be interviewed by the department, your responses to the following questions may be subject to verification.

• I understand and will answer the following supplemental questions completely and thoroughly.

02

If you were referred for this position by a current City of Norfolk employee, please provide the employees full name, department, and job title, and your relationship to the employee. If not, please indicate by typing "N/A."

03

Please select the highest level of education you have completed.

• High School Diploma/GED
• Some College (6 months or more)
• Vocational/Technical Degree
• Associates Degree
• Bachelors Degree
• Masters Degree or higher

04

Do you have a bachelor's degree in communications, marketing, journalism, or related field?

• Yes
• No

05

How many years of professional experience do you have in communications, social media management, public relations, or a related field?

• Less than 4 years
• 4-5 years
• 5-6 years
• 6-7 years
• 7 years or more

06

How many years of experience do you have creating content (copywriting, graphics, videos, etc.) for organizational social media platforms?

• Less than 4 years
• 4-5 years
• 5-6 years
• 6-7 years
• 7 years or more

07

How familiar are you with analyzing social media metrics and preparing reports or analytics?

• Not familiar
• Basic familiarity (can review simple metrics)
• Intermediate (can analyze trends and prepare reports)
• Advanced (can provide insights, recommendations, and strategy adjustments)

08

Have you created a social media strategy that drove measurable engagement of behavior change? If yes, briefly describe.

09

Do you regularly monitor social media metrics? If yes, which metrics do you value most in evaluating performance?

10

Have you worked with various team members and departments to create engaging social media content? If yes, briefly describe.

11

Which tools do you use for social listening, scheduling, analytics and/or content creation?

12

Do you stay informed about algorithm changes, emerging platforms or best practices? If yes, describe how.

13

Do you partner with subject-matter experts to produce accurate and timely posts? If yes, provide an example.

14

Do you have a valid drivers license?

• Yes
• No

15

Do you have the legal right to work in the United States and, upon employment, can you provide documentation to verify this?

• Yes
• No

16

Please provide an explanation of any periods of unemployment that are 30 days or longer. Indicate N/A if you have not experienced any periods of unemployment.

17

Are you a current or previous City of Norfolk employee?

• Yes - I am a current City of Norfolk Employee
• Yes - I am a previous City of Norfolk Employee
• No - I am not a previous or current City of Norfolk employee

18

Please indicate your veteran status. (A copy of your long form DD-214 may be required)

• I am not a Veteran
• I am a Veteran
• I am a Disabled Veteran

Required Question

Employer City of Norfolk