Advertising, Campaigns, Caption Writing, Communication Skills, Content Development, Cross-Functional, Detail Oriented, Editing, Event Management, Facebook Application Development, Field Marketing, Graphic Design, Graphics, Healthcare, Healthcare Quality, Logistics, Marketing, Media Campaigns, Multiplatform/Cross-Platform, Multitasking, New Store Openings, Online Marketing, Online Reputation Management (ORM), Organizational Skills, Project/Program Management, Realtime Communications, Retail, Social Media, Social Media Marketing, Storytelling, Team Player, Time Management, Urgent Care, Willing to Travel, Writing Skills
LOCATION
Birmingham, AL
POSTED
30+ days ago
Social Media & Field Marketing Specialist
Location: Birmingham, AL (In-Office) Schedule: Full-Time Travel: Approximately 30%, primarily during summer and fall event seasons
About Us MainStreet Family Care and KidsStreet Urgent Care are growing urgent care brands focused on making high-quality healthcare more accessible across the Southeast. We move quickly, care deeply about the communities we serve, and believe strong local connections and authentic storytelling matter just as much as great healthcare.
About the Role We’re looking for a creative, organized, and highly motivated Social Media & Field Marketing Specialist to help bring both brands to life — online and in the communities we serve.
This role blends content creation, social media strategy, and community engagement. One day you may be building a social campaign or managing paid ads, and the next you may be helping lead a grand opening or community event. If you enjoy variety, collaboration, and fast-paced environments where no two days look exactly the same, this could be a great fit.
This role is approximately:
70% social media marketing
30% field marketing and events
What You’ll Do...
Social Media Marketing
Help develop and execute social media strategies and content calendars for both brands
Write engaging captions, ad copy, and platform content across Facebook, Instagram, and Nextdoor
Collaborate with our graphic designer on campaigns, graphics, and creative content ideas
Manage boosted posts and paid social campaigns
Monitor engagement, comments, messages, and online reviews across platforms
Support real-time clinic communications and marketing initiatives as needed
Field Marketing & Events
Help lead grand openings, school partnerships, sponsorships, and community events
Travel throughout the Southeast to support local marketing efforts and event activations
Coordinate event logistics, signage, swag, and marketing materials
Capture photo and video content at events for social media and future campaigns
Represent both brands in a professional, energetic, and community-focused way
What We’re Looking For...
Required
2+ years of experience in social media, digital marketing, or related marketing roles
Experience managing social media for a business or brand
Strong writing and communication skills
Ability to manage multiple projects and deadlines simultaneously
Organized, dependable, and detail-oriented
Self-starter who can execute independently while collaborating with a team
Willingness to travel and work occasional nights/weekends during peak event seasons
Preferred
Experience with Meta Ads Manager or paid social advertising
Basic Canva or graphic editing experience
Experience in healthcare, retail, hospitality, or multi-location businesses
Familiarity with online reputation management and customer engagement
About You
You’re creative, proactive, and resourceful
You thrive in fast-paced environments and enjoy wearing multiple hats
You’re comfortable balancing strategy with hands-on execution
You genuinely enjoy building community connections and creating engaging content
You care about doing great work and being part of a collaborative team