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Senior Specialist - Communications

Arlington ISD

  • Arlington, TX
  • 11 days ago
  • $71,500–$100,792 Per Year
  • Full-time

Highlights

Under limited supervision, plans, develops, implements and evaluates effective communications efforts including strategy development, content determination, creative direction, research, writing and editing for multiple projects. Will have a passion for storytelling, have a strong grasp of current communications tools and strategies and in partnership with communications team members, be able to execute the district's marketing and communications plan.

Numbers & Facts

LocationArlington, TX
Job TypeFull-time
IndustryEducation
Salary$71,500–$100,792 Per Year
Year Founded1952
HeadquartersArlington, TX, US
Websitehttps://www.aisd.net/

Description

  • Under limited supervision, plans, develops, implements and evaluates effective communications efforts including strategy development, content determination, creative direction, research, writing and editing for multiple projects.
  • Will have a passion for storytelling, have a strong grasp of current communications tools and strategies and in partnership with communications team members, be able to execute the district's marketing and communications plan. Will work closely with the entire Marketing & Communications team, vendors, internal departments/teams, external partners and others to launch initiatives on time and on budget. Will coach others in less senior positions.

Job Responsibilities

STRATEGIC COMMUNICATIONS

  • Develop and execute strategic marketing and communications plans for district-wide projects.
  • Identify challenges and emerging issues related to these targeted projects and serve as the primary point of contact for community questions and needs.
  • Prepare copies for news releases, speeches, scripts, newsletters, brochures, feature stories, web stories, social media posts, presentations, stewardship reports and more.
  • Develop content for District to use in marketing, website, social and video platforms.
  • Crisis message assist with District and campus mass communications.
  • Conceptualize and execute a Stakeholder Events Plan to include a calendar of stakeholder activities to be held in person or virtually.
  • Create quarterly community newsletter for stakeholders that leads to engagement opportunities.
  • Assist with the planning and executions of major district events like State of the District, Teacher of the Year Bounquet, Employee Recognition Banquet, and more
     

BOARD COMMUNICATIONS

  • Manage and script the opening of board meetings
  • Manage Board Honors 
     

MEDIA RELATIONS

  • Research and write content for news releases on Board initiatives and other topics that support Arlington ISD.
  • Recommend newsworthy stories likely to be picked up by news media.
     

MISCELLANEOUS

  • Video content creation, work beyond regular schedule and weekend work required.
  • Attend weekly content creation meetings.
  • Support assigned internal communications projects.
  • Maintain district branded gear and promotional items.
  • Performs other duties as assigned by the Chief Communications Officer.

Qualifications

Education/Certification:

  • Bachelor's degree in communications, public relations, advertising or related field.       

Experience:          

  • Minimum of three (3) years of experience in communications or a related field.

Special Skills/Knowledge:

  • Strong understanding and passion for current communications concepts, strategy and best practices.
  • Working knowledge of social media tools such as Facebook, X, Instagram and LinkedIn.
  • Ability to develop and maintain excellent relationships with internal and external partners.
  • Excellent project management and people skills.
  • Strong AP Style writing ability is a must.
  • Proofreading ability is a must.
  • Strong organizational and communications skills a must.
  • Ability to work well under pressure and meet deadlines.
  • Ability to work collaboratively and independently.
  • Ability to remain flexible.
  • Attention to details and accuracy.
  • Proactive and resourceful with a "can-do" attitude.

About Company

The Arlington Independent School District offers an outstanding, well-rounded educational experience with award-winning academic and nationally recognized extracurricular programs. With more than 63,000 enrolled students, the Arlington ISD is the 11th largest school district in Texas. The AISD has a total of 76 schools - 10 high schools (six regular, four alternative), 11 junior high schools (10 regular, one alternative) and 55 elementary schools (54 regular, one pre-kindergarten). The district is the largest employer in Arlington and the third largest employer in Tarrant County with more than 8,000 administrators, teachers and support staff. Beliefs We believe that: Our success depends upon - A commitment by all to a clear and focused vision - Effective teaching and leadership - A positive culture that promotes continuous improvement by all - An engaged community Our students can excel Vision The AISD will be a premier school district and a leader in education. Mission The mission of the Arlington Independent School District is to empower and engage all students to be contributing, responsible citizens striving for their maximum potential through relevant, innovative and rigorous learning experiences. Goal 100% of AISD students will graduate exceptionally prepared for college, career and citizenship. Performance Objective Categories Academic Achievement College Readiness Workforce Readiness Leadership, Citizenship and Responsibility

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