Senior Sales Director - New York

About Red Tiger Marketing

Red Tiger Marketing is a specialist growth consultancy dedicated to driving commercial performance across the sports and entertainment industries. We combine data-driven insights, strategic innovation, and a proven playbook of revenue strategies to help our clients achieve measurable success. As we expand into the U.S. market, we are seeking a dynamic and entrepreneurial Commerical Director to lead our commercial efforts from our first international office. This is a unique opportunity to spearhead our U.S. operations, build a high-impact sales function, and shape the future of our brand in a new territory.

Role Overview

The Commercial Director will be responsible for launching and scaling Red Tiger Marketing’s commercial presence in the United States. This role requires a seasoned leader with an entrepreneurial mindset, capable of identifying market opportunities, forging high-value partnerships, and driving sustainable revenue growth. You will operate with a high degree of autonomy, supported by our global leadership team, and will play a critical role in establishing Red Tiger Marketing as a trusted partner to sports and entertainment organisations across the U.S. and internationally.

Key Responsibilities

Market Entry & Executive Leadership

• Lead the launch and long-term development of Red Tiger Marketing’s U.S. operations, establishing a strong market presence and organisational foundation.
• Serve as the senior-most representative of the company in the U.S., embodying its values and vision while driving strategic decision-making.

Strategic Growth & Business Development

• Architect and execute a robust go-to-market strategy tailored to the unique dynamics of the U.S. sports and entertainment landscape.
• Cultivate high-value partnerships with major sports leagues, teams, entertainment entities, and media platforms to unlock scalable revenue opportunities.

Commercial Ownership & Financial Stewardship

• Hold full P&L accountability for the U.S. business, overseeing budgeting, forecasting, and financial performance to ensure sustainable growth and profitability.
• Implement rigorous financial controls and performance metrics to drive operational excellence.

Client & Stakeholder Engagement

• Build and nurture trusted relationships with C-suite executives, rights holders, and strategic partners, positioning Red Tiger Marketing as a premier industry leader.
• Act as a key spokesperson and thought leader, representing the company at industry events, conferences, and media engagements.

Organisational Development & Talent Leadership

• Recruit, mentor, and lead a high-impact cross-functional team, fostering a culture of innovation, accountability, and excellence.
• Establish scalable organisational structures and processes to support rapid growth and evolving business needs.

Cross-Functional Integration & Global Alignment

• Collaborate closely with global teams across marketing, strategy, and technology to ensure strategic alignment and maximise market impact.
• Provide market intelligence and feedback to inform global strategy and product development

Requirements

• Minimum of 12 years’ experience in sales leadership
• Demonstrated success in launching new markets, products, or divisions.
• Strong strategic and commercial acumen, with a track record of delivering revenue growth.
• Exceptional communication, negotiation, and stakeholder management skills.
• Highly self-motivated, adaptable, and comfortable operating in a fast-paced, entrepreneurial environment.
• Proficiency in CRM platforms and sales analytics tools.
• A can-do attitude – an individual that sees solutions to problems
• International experience is ideal

Benefits

• A Competitive Salary DOE: We offer a salary that reflects your experience and expertise, ensuring you are rewarded for your skills and contributions to the company.
• An Industry-Leading Commission and Bonus Structure: Our commission and bonus structure is designed to reward high performance and drive, providing you with the opportunity to significantly increase your earnings based on your success.
• 15 Days Holiday Plus Extras: Enjoy a generous holiday allowance to ensure you have a healthy work-life balance and ample time to recharge, including Public Holidays and closure over Christmas.