Senior Marketing Manager

Our client, a growing manufacturer of industrial and packaging products, is seeking a Senior Marketing Manager to provide strategic leadership in market analysis, product commercialization, branding, and customer engagement. This role will drive both short-term revenue opportunities and long-term growth strategies, serving as the bridge between market opportunities, product development, sales growth, and customer engagement.

What You'll Do

• Develop and execute comprehensive marketing strategies aligned with company objectives and growth initiatives
• Conduct market research, competitor analysis, and customer feedback collection to identify growth opportunities
• Identify new markets, applications, products, and customer segments to drive business diversification
• Lead brand strategy and develop messaging that communicates the company's value proposition
• Own go-to-market (GTM) strategy and develop integrated marketing plans supporting product launches
• Lead cross-functional product launch initiatives ensuring successful market adoption
• Develop and execute digital marketing, content marketing, trade show, and lead generation campaigns
• Create sales tools, presentations, and collateral that empower the sales team
• Support customer acquisition, retention, and growth through strategic marketing programs
• Partner with Sales, Engineering, Operations, and Leadership to align strategies and achieve business objectives
• Establish KPIs, monitor marketing effectiveness, and provide data-driven recommendations
• Develop and manage marketing budgets to maximize ROI
• Lead, coach, and develop marketing team members

What You'll Need

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related field (MBA preferred)
• 10+ years of progressive marketing experience with demonstrated leadership responsibility
• Experience in manufacturing, industrial products, packaging, or related B2B environments (plastic packaging preferred)
• Strong understanding of market research, competitive analysis, demand generation, and strategic business development
• Proven ability to develop and execute go-to-market strategies and product launch initiatives
• Excellent communication, presentation, and influencing skills across all levels of an organization
• Ability to translate technical product features into compelling, customer-focused value propositions
• Experience leading and developing marketing teams
• Strong analytical, financial, and project management skills
• Data-driven decision-making experience, including measuring campaign effectiveness and marketing ROI