A financial services organization is seeking a Senior Marketing Assistant in Miami, FL to support digital campaign planning, execution, and optimization across Adobe marketing platforms. This role focuses on building and activating marketing journeys, monitoring performance, and delivering reporting in a fast-paced, cross-functional environment.
About the Opportunity:
- Shift: Day shift
- Schedule: Monday TO Friday
- Hours: 9am to 5pm (EST)
- Setting: Onsite
Responsibilities:
- Design digital marketing strategies for campaigns, including target audiences, channels, sequencing, and timing.
- Define campaign logic, success criteria, KPIs, and reporting expectations before launch.
- Translate marketing strategy into executable campaign logic within Adobe platforms.
- Configure and activate campaigns, audiences, rules, and journeys.
- Monitor campaign performance, analyze results, and produce actionable reporting.
- Partner with cross-functional stakeholders to ensure campaign readiness, quality, and continuous optimization.
Qualifications:
- 5+ years of industry experience, including at least 3 years of Adobe experience
- Bachelor's Degree in Marketing and/or a related field
- Bilingual (English and Spanish or Portuguese)
- Hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, and Adobe Marketo
- Experience in digital marketing, campaign management, CRM, or marketing automation
- Experience working in cross-functional environments involving marketing, technology, analytics, and compliance
- Experience in a regulated industry
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities
Desired Skills: