Senior Manager - Digital Experience

Senior Manager, Digital Experience

Org Category: Marketing

Location: Atlanta, GA. (Preferred) | Hybrid

Reports To: Chief Marketing Officer

Compensation: Competitive Base Salary + Performance Based Bonus

About Power & Data Management (PDM)

Power & Data Management (PDM) is a critical power infrastructure company helping customers bring capacity online faster across hyperscale data centers, utilities, renewable energy, EPCs, manufacturing, and other mission-critical markets. Through engineering expertise, strategic manufacturing partnerships, and disciplined project execution, PDM delivers utility-grade transformers, circuit breakers, gas-insulated switchgear, solid-state transformers, and other power infrastructure solutions that enable reliable, scalable growth.

At PDM, we believe speed and quality should never be a tradeoff. Our team combines deep engineering expertise with a relentless focus on execution to help customers reduce project risk and accelerate energization. From concept through commissioning, we partner with customers every step of the way to deliver the critical infrastructure that powers what's next.

This is an exciting time to join PDM. As one of the fastest-growing companies in the critical power infrastructure industry, we're building a high-performing team driven by innovation, collaboration, and a shared commitment to solving some of the industry's most complex power challenges. If you're looking for the opportunity to make an impact, help shape the future of a growing organization, and work alongside talented people who are passionate about what they do, we'd love to hear from you.

Built for Speed. Powered by Innovation. Engineered for Certainty.

Position Overview

PDM is seeking an experienced Senior Manager, Digital Experience to lead the strategy, optimization, and day-to-day management of the company's digital presence.

This role is responsible for transforming PDM's website into a best-in-class digital experience that effectively communicates our brand, showcases our technical expertise, and generates qualified sales opportunities. Working closely with Marketing, Sales, Engineering, IT, and external agencies, this individual will own website strategy, user experience, conversion optimization, analytics, SEO, and digital performance.

The ideal candidate combines strategic thinking with hands-on execution and has extensive experience managing enterprise WordPress websites in B2B technology, manufacturing, industrial, engineering, or infrastructure organizations.

Key Responsibilities

Website Strategy & Digital Experience

• Own PDM's overall website strategy and roadmap.
• Lead continuous optimization of user experience, navigation, content architecture, and site performance.
• Develop digital experiences that support customer acquisition, thought leadership, and brand awareness.
• Partner with executive leadership to evolve the website as PDM enters new markets and launches new products.

WordPress Administration & Development

• Serve as the primary owner of PDM's WordPress website.
• Manage website updates, templates, plugins, page creation, and ongoing enhancements.
• Coordinate with external developers and agencies as needed.
• Ensure website security, performance, uptime, and technical best practices.
• Maintain governance and documentation for all website assets.

Required: Minimum 5 years of hands-on WordPress experience managing enterprise websites.

Conversion Optimization

• Improve website conversion rates through landing page optimization, UX enhancements, and A/B testing.
• Optimize calls-to-action, forms, and user journeys.
• Partner with Sales to improve lead generation and customer engagement.

SEO & Digital Performance

• Develop and execute SEO strategies that improve organic visibility.
• Monitor search rankings and website health.
• Manage technical SEO requirements with internal and external partners.

Analytics & Reporting

• Own GA4 reporting and website dashboards.
• Analyze visitor behavior and recommend improvements.
• Report monthly on traffic, engagement, conversions, and marketing performance.
• Build executive dashboards that connect digital performance to business outcomes.

Cross-Functional Collaboration

• Partner closely with Marketing, Sales, Engineering, Product, and IT.
• Coordinate digital support for product launches, campaigns, events, and thought leadership initiatives.
• Ensure consistent messaging across all digital properties.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
• 5+ years of hands-on WordPress website management (required).
• 7+ years of digital marketing experience.
• Experience with GA4, Google Search Console, Tag Manager, and SEO platforms.
• Experience working with HubSpot or similar marketing automation platforms.
• Understanding of CRM integration (Microsoft Dynamics experience preferred).
• Experience managing website agencies and developers.
• Strong understanding of UX/UI principles and conversion optimization.
• Excellent project management and stakeholder communication skills.
• Experience in B2B technology, industrial, manufacturing, engineering, energy, or infrastructure industries strongly preferred.

What Success Looks Like

Within the first year, you will:

• Successfully lead Phase I of PDM's website transformation.
• Improve website conversion rates and marketing-qualified lead generation.
• Increase organic search visibility and website engagement.
• Establish scalable website governance and content processes.
• Deliver executive reporting that clearly demonstrates marketing's business impact.
• Create a digital experience that supports PDM's continued expansion into AI infrastructure, utilities, and industrial markets.

Why Join PDM?

• Competitive Base salary + Performance Based Bonus

• Full benefits package (Health, Dental, Vision, 401(k) match, PTO, parental leave)

• Be a key player in high-growth sectors, like data infrastructure and energy transition

• Work within a collaborative, entrepreneurial culture with strong cross-functional support

• Shape the go-to-market strategy in your vertical and make an industry-wide impact

Equal Opportunity Employer

At PDM, we believe our greatest strength is our people. We're committed to fostering an inclusive workplace where diverse perspectives, experiences, and ideas drive innovation. PDM is proud to be an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other status protected by applicable law.

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