Senior Manager, Brand Marketing - Collaborations & Partnerships - Gap

About the Role

The Senior Manager of Collaborations & Partnerships is a strategic leader and brand steward responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in collaboration and cultural product spaces that matter. A critical role on the Marketing team, this role drives the end-to-end vision, development, and execution of all brand collaborations, strategic partnerships and GapStudio.
This role will focus on concepting, cultivating and executing high-impact, culturally-relevant brand collaborations, strategic partnerships and GapStudio marketing and creative strategies, ensuring executional excellence across all Marketing channels and customer touchpoints, including paid media, social, retail, site, digital, loyalty, PR, and product experience, with a mission to ensure Gap remains the talk of the town. The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets and influencing senior stakeholders across Gap’s internal organization and collatorating partners’ organization.

What You'll Do

• Lead the strategic development and execution of Gap’s collaboration, strategic partnerships and GapStudio marketing campaigns; ensuring alignment with long-term brand vision and business goals.
• Serve as the primary marketing lead for all collaborations and strategic partnerships, partnering extremely closely with Creative, cross-functional Channel teams, Licensing, Merchandising and Design.
• Translate brand narratives and collaboration objectives into compelling, insight-driven marketing briefs and omni-channel content strategies.
• Oversee the end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.
• Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform Go-To-Market planning and optimization of the co-brand experience.
• Drive the creation of comprehensive communication plans that reflect audience segmentation, media strategy, and cultural relevance.
• Collaborate with channel leads to align on content needs, timing, and performance goals, ensuring that all tiered seasonal stories are executed with precision and relevance.
• Lead cross-functional retrospectives and performance reviews to extract insights, identify opportunities, and refine future strategies.
• Own and evolve key tools and frameworks (e.g., Airtable, Miro, Go-To-Market) to support strategic planning, execution, and storytelling.
• Act as a thought partner to marketing leadership, contributing to brand strategy and collaboration strategies.
• Independently manage campaign budgets, when applicable, including allocation, optimization, and reporting, ensuring alignment with business priorities.
• Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making.

Who You Are

• A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams.
• Deeply passionate about fashion, brand collaborations, product and brand storytelling, and cultural relevance.
• Expert in managing creative and marketing development end to end, from briefing, to concepting to final delivery, across internal teams and external agencies 
• Highly organized, detail-oriented, and comfortable managing multiple projects 
• Comfortable with working out-of-standard-office hours where needed, with ability to travel when required 
• A strategic thinker who can connect the dots between data, insights, and creative execution.
• Adept at influencing across functions and levels, including VP+ stakeholders, with strong communication and leadership skills.
• Experienced in managing budgets and making independent decisions that drive business impact.