Senior Manager, Brand - Licensed Sports & Fan Collectibles

Translate athlete partnerships, major sporting event milestones, seasonality and fan-driven trends into compelling action figures, toys, and collectibles that collectors crave. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Hello Kitty, Star Wars, Five Nights at Freddy’s, Disney, BumBumz, and BLDR.

As the Senior Brand Manager, you will lead end-to-end product execution for a high-growth portfolio of trend-driven brands! You will manage plush and plastic lines from concept to shelf, bringing emerging pop culture, sports, and entertainment trends to market at global retail. Come join one of the world's biggest toy-making companies and help us shape the future of play!

What You Will Do:

• Act as the primary brand steward with major sports properties, governing bodies, and entertainment partners, managing brand strategy, product lines, and key partner relationships.

• Translate athlete partnerships, major sporting event milestones, seasonality and fan-driven trends into compelling action figures, toys, and collectibles that collectors crave.

• Collaborate cross-functionally with product design, packaging, marketing, and licensing to build diverse, brand-accurate product lines that satisfy global retail channel strategies

• Manage, mentor, and guide a team while serving as the lead point of contact for assigned brands to ensure brand integrity and schedules stay firmly on track

• Analyze sales data, competitive landscapes, and consumer insights to identify growth opportunities, co-develop retail exclusive plans, and inform strategic product line architecture

• Drive licensor relationships by coordinating design approvals, maintaining strict adherence to style guides, and communicating feedback to vendors and cross-functional teams

• Oversee project budgets, verify vendor quotes, negotiate competitive pricing, and work alongside Sales and Manufacturing to manage inventory and profitability

• Plan and execute compelling product presentations for key accounts, actively soliciting global field and sales input to refine existing and upcoming product lines

• Perform other duties as assigned

Supervisor Responsibilities: Yes

What We Are Looking For:

• 5+ years of experience in brand management, product development, or licensing—specifically working with major sports properties, sports merchandise, trading cards, or licensed fan products.
• Proven track record navigating complex sports or entertainment licensor approval workflows and managing strategic brand partnerships.
• 3+ years of demonstrated team leadership or supervisory experience with a proven track record of driving results
• Solid knowledge of the end-to-end product development lifecycle, manufacturing processes, and licensor approval workflows
• Advanced analytical skills with proven experience analyzing sales data, managing retail exclusives, and evaluating competitive landscapes
• Deep understanding of sports, pop culture trends, and fan-driven consumer products
• High proficiency in project management software, MS Office, Google Workspace, and digital rights management (DRM) systems
• Exceptional communication, presentation, and negotiation skills with a proactive ability to manage shifting priorities in a fast-paced environment

Nice To Have:

• Bachelor’s degree in Business, Marketing, or a related field is a plus

• Prior experience specifically managing plush, plastic products, or action figures is a huge plus

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee, but provide the primary duties and responsibilities of the role. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. 

What We Offer 

The salary range for this position is $112,440.00 - $139,440.00/ Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.   

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.    

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.  Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.  

Reasonable Accommodations    

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.  

Working at Jazwares 

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business. 

• Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community. 
• Collaboration: We share one vision worldwide, constantly striving to improve and innovate together. 
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent. 

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together!  

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. 

Who We Are 

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Hello Kitty, Star Wars, Five Nights at Freddy’s, Disney, BumBumz, and BLDR. In addition to toys, offerings include costumes, games, and pillows. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook. 

Recruitment Safety  

Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @jazwares.com. Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to 

jazlegal@jazwares.com

. We look forward to you experiencing a safe and enjoyable application process at Jazwares!