Senior Lifecycle Marketing Specialist

Senior Lifecycle Marketing Specialist - Careers @ Nerdy

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Who We Are

Nerdy

Senior Lifecycle Marketing Specialist

Marketing & Growth

Jul 1

Written By Kimberly Rutland

Overview:

As the Senior Lifecycle Marketing Specialist, you will design, execute, and optimize lifecycle programs that acquire, activate, retain, and monetize customers. You'll own segmentation, campaign orchestration (email/SMS/in-app), experimentation, and reporting-partnering with Product, Engineering, and BI to turn insights into automated, high-impact programs.

About Nerdy:

At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we're redrawing the blueprint of learning. Our Live + AI platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.

We recruit the kind of technologists and operators you'd bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.

Fortune favors the bold. Join us.

How we compete:

• AI-Native at every level - From the CEO to day-one hires, everyone builds and ships with generative AI. If you're not wielding AI, you're not done.

• Entrepreneurial velocity - Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.

• Free-market rigor - Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.

• Full-stack ownership - You design, build, and run what you ship; accountability is a feature, not a bug.

• Reward for contribution - Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.

• Relentless exploration - Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.

• Apolitical - You stay focused on mission-aligned outcomes, not distractions or unrelated causes.

If you're a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.Nerdy's shareholder letters below explain our latest products and strategy:

• Q1-2026 Shareholder Update

• Q4-2025 Shareholder Update

• Q3-2025 Shareholder Update

Qualifications:

• Bachelor's degree preferred.

• 5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns.

• Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC). Braze, Resend, and SendGrid experience are a requirement for this role.

• Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap.

• Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL).

• Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards.

• Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment.

• Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc).

• Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy.

• Alignment with Nerdy's apolitical, mission-focused culture.

Responsibilities:

• Build and iterate multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) using dynamic segmentation and triggers.

• Plan and launch campaigns end-to-end: audience definition, content briefs, QA/deliverability checks, deployment, and post-mortem analysis.

• Drive learning velocity via structured experimentation (A/B, multivariate, holdout tests); document hypotheses, results, and next actions.

• Partner with Product/Engineering/BI to instrument events, define data requirements, and integrate third-party APIs for personalization and automation.

• Develop creative testing frameworks (subject lines, templates, offers, send-time) and improve onsite/in-app personalization in coordination with web/product teams.

• Own channel health: list growth, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with accurate suppression logic.

• Build dashboards and recurring reports; track KPIs (open/click, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and recommend actions.

• Scale proven flows by templatizing assets, modularizing content, and codifying playbooks; partner with Engineering to automate and harden workflows.

• Collaborate cross-functionally to support launches and promotions; ensure messaging alignment across paid, onsite, and product surfaces.

• Leverage AI to accelerate ideation, content variants, audience discovery, and optimization-keeping privacy, safety, and bias guardrails in place.

Unleash Your Potential at Nerdy:

At Nerdy, you''ll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.

• Retirement Made Simple: 401(k) plan with company match and immediate vesting.

• A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.

• Flexible Time Off: Recharge on your terms, ensuring maximum productivity.

• Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.

• Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.

• You're Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.

The Bottom Line:

If you''re driven by impact, energized by ownership, and excited to help shape what's next, you'll thrive here. We move fast, think big, and reward those who deliver. This isn't a traditional corporate environment - it's a place to do the most meaningful work of your career.

Apply

Kimberly Rutland

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