Senior Global Marketing Manager, LAA Management Franchise

Abbott

Austin, Texas

JOB DETAILS
SKILLS
Business Administration, Cardiology, Cardiovascular, Career Development, Cross-Functional, Customer/Client Research, Diversity, EEO Regulations, English Law, Facebook, Finance, Franchise Management, Health Plan, Healthcare, International Health, International Marketing, Keyboards, Leadership, Market Analysis, Market Entry Strategy, Market Share, Marketing, Marketing Strategy, Matrix Management, Medical Affairs, Medical Diagnosis, Medical Equipment, Medical Products, Metrics, Preferred Provider Organization (PPO), Process Development, Process Improvement, Product Development, Product Management, Product Marketing, Product Support, Product/Service Launch, Quality of Life, Research & Development (R&D), Sales, Surveillance, Team Lead/Manager, Tuition Reimbursement
LOCATION
Austin, Texas
POSTED
5 days ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Senior Global Marketing Manager, LAA Management Franchise

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott’s Electrophysiology business is dedicated to restoring health and improving quality of life through innovative, device‑based solutions for patients with complex cardiac conditions. This role sits within Abbott’s LAA (Left Atrial Appendage) Management Franchise, focused on driving sustainable franchise growth through best‑in‑class downstream execution and strong upstream pipeline development.

As Senior Global Marketing Manager, LAA Management Franchise, you will serve as the global commercial leader for Abbott's Left Atrial Appendage (LAA) Management portfolio and act as the Global Launch Lead for Amulet 360. In this highly visible role, you will shape franchise strategy, drive global commercialization, and lead cross-functional teams to accelerate adoption, market penetration, and long-term growth.

This position sits at the intersection of strategy and execution. You will partner closely with regional commercial teams, R&D, clinical, medical affairs, market access, and executive leadership to deliver exceptional business results while helping define the future direction of the LAA Management franchise.

This role offers a unique opportunity to lead a strategically important growth franchise with direct visibility to senior leadership and significant influence on both near-term business results and long-term portfolio strategy.

This position is based on site in Austin, TX or Plymouth, MN within Abbott’s Electrophysiology Division.

What You’ll Work On

Franchise & Commercial Marketing Leadership

  • Lead development and execution of the global marketing strategy for Abbott's LAA Management franchise.
  • Drive sustainable growth by identifying opportunities to expand procedure adoption, increase market share, and accelerate revenue performance.
  • Serve as global LAA Management therapy and product expert, including market size, competitive dynamics, unmet customer needs, and product differentiation.
  • Own franchise performance by partnering with regional commercial teams to deliver against revenue, adoption, and market share objectives.
  • Operate with a general manager mindset, balancing short-term commercial performance with long-term franchise growth and portfolio development.

Global Launch Ownership – Amulet 360

  • Serve as Global Launch Owner with end‑to‑end launch accountability for launch strategy, readiness, execution, and post-launch performance.
  • Develop value propositions, messaging frameworks, and go-to-market plans.
  • Establish launch success metrics and drive continuous optimization, including minimization of global distressed inventory for existing product portfolio.

Lifecycle Management & Portfolio Development

  • Lead franchise lifecycle management initiatives.
  • Influence upstream product development through customer and market insights.
  • Drive business cases, forecast assumptions, and investment recommendations to maximize franchise growth and return on commercial investments.

Franchise Leadership & Cross-Functional Influence

  • Act as the single-threaded marketing leader for the global LAA Management franchise.
  • Influence and align cross-functional teams across marketing, sales, clinical, medical affairs, market access, R&D, and finance.
  • Build organizational capability and establish scalable processes to support future franchise growth and team expansion.

Required Qualifications - Education and Experience

  • Bachelor’s degree required; MBA preferred.
  • 5+ years’ experience in product marketing, product management, or upstream marketing.
  • Medical device experience required; cardiovascular or electrophysiology preferred.
  • Demonstrated track record of driving commercial performance, franchise growth, and successful product launches.
  • Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization.
  • Experience supporting global product launches.
  • Travel: Approximately 25–30%, including global

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.

     

The base pay for this position is

$113,300.00 – $226,700.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

EP Electrophysiology

        

LOCATION:

United States > Austin : 8701 Bee Caves Rd

     

ADDITIONAL LOCATIONS:

United States > Minnesota > Plymouth : 5050 Nathan Lane N

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

About the Company

A

Abbott

At Abbott, we are enthusiastic, energetic and committed to doing great work every day. Our employees are passionate about helping to translate science into lasting contributions to health care and the health of people worldwide. At the heart of our organization is our "Promise for Life"—a statement that embodies our company's commitment to employees, shareholders, local communities and the people who depend on our company and products to live healthier lives.

Vital to our promise is the speed in which we act, respond and deliver. As Abbott employees, we are ready to meet change and challenges head-on. As a result, we are a company that adapts quickly, and through our passion for innovation we are able to continually create a pipeline of products that help improve the length and quality of life around the world.

We are proud of our rich, more than 120-year history. We continue to be driven to advance leading-edge science and technologies, support diversity, focus on exceptional performance and earn the trust of those we serve.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Healthcare Services
FOUNDED
1910
WEBSITE
http://www.abbott.com/